Selling Photographers On Shutterfly, Katelyn Watson Is Very Cool!
With so many digital photography services online, it can be very hard for a new, emerging, or revamped service to effectively sell itself to its target demographic. Digital photographers have a lot of choices these days, but with the rapidly changing nature of the Internet, recently several online photo editors and storage sites have been shut down, while new ones have sprouted up. Making your online digital photo service seem fresh, new, and vital can be as much a marketing challenge as it is an issue of programming your service the right way. For Shutterfly, the challenge of marketing the website and its many services falls to Katelyn Watson.
Katelyn Watson is the Director of Internet Marketing for Shutterfly. She has held that post since July of 2009 and in 2011, her marketing initiatives for Shutterfly earned her a spot on iMedia’s Top 10 Digital Marketers list! In fact, Watson has so effectively promoted and marketed Shutterfly that the digital arm of Hallmark Cards made a strategic alliance with the digital photography company! In three short years, Katelyn Watson has helped to make Shutterfly into one of the hottest, hippest, online digital photography services.
A graduate of the University of North Texas, Katelyn Watson started her professional career with the Propel Group, where she spent two years as an account manager. During her tenure with the Propel Group, Watson began to explore other opportunities and she found she had both a passion and an aptitude for digital marketing. She discovered her talent while working as a Digital Strategy Supervisor for Rapp Collins Digital. Shortly after she began working for Rapp Collins Digital, she left the Propel Group to focus her efforts on her digital marketing interest.
Katelyn Watson continued to hone her talent for digital marketing when she took the position of Manager of Online Marketing for the La Quinta hotel chain in February of 2007. Over the two and a half years for which she worked for La Quinta, she dramatically improved the company’s on-line presence and developed a strong Internet advertising campaign for the company. As her tenure at La Quinta was winding down, Katelyn Watson illustrated her own entrepreneurial spirit by starting her own company, DINKlife! DINKlife is a website that focuses on the Dual-Income, No Kids lifestyle that is often neglected by mainstream media and marketing. As the Founder and Chief Marketing Officer, Watson has successfully built a site for child-free couples and brought interesting deals to the site and its clientele.
Now with the digital photography service Shutterfly, Katelyn Watson continues to illustrate her marketing ability and sell the world on Shutterfly’s site and services!
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