Computer Support Blog

As 2011 came to an end, there were many corporate shakeups of note.  While the replacing of CEOs certainly garnered a lot of attention, like Meg Whitman taking over Hewlett-Packard, many other personnel shifts happened that could have a significant impact in 2012.  One of those realignments was Samantha Loveland.

Samantha Loveland left Salesforce.com in favor of a promotion to Vice President of Worldwide Customer Engagement at Yammer.  Yammer.com is a competitor of Salesforce.com and Loveland being poached represents a potentially big win for Yammer.

Before leaving Salesforce for Yammer, Samantha Loveland was a vice president for Salesforce in their division responsible for customer engagement.  There, Loveland had a proven record of bringing new business to Salesforce, which is probably why she was so attractive to the growing Yammer.  As the new Vice President of Worldwide Customer Engagement, she will have a similar responsibility in attracting new customers to Yammer.  Already, she has enthusiastically embraced Yammer and prioritized reinforcing new customers.  Loveland’s plan is to provide an immediate follow-up with new Yammer customers as soon as they have their first encounter with Yammer.  Through this, Loveland hopes to not only retain customers, but grow Yammer’s business by targeting problem areas identified by customers.

Management is nothing new to Samantha Loveland.  She worked for the Bank Of America in a management position after getting her MBA from Columbia University.  With credentials like that, it is no surprise that she has taken on the responsibilities of customer retention and engagement so fast.  While Loveland has moved into prominent new social networks, her focus remains on both business and customer service.  As a result, Loveland seldom comments on the technical aspects of the information technology companies for which she works.

Samantha Loveland is very articulate on the importance of customers in growing Yammer’s market share.  She is very enthusiastic about her promotion to vice president at Yammer and her enthusiasm is infectious.  Since joining Yammer, the company has been staffing up, which shows a lot of faith in the company’s new hire.  Yammer is ripe for growth and hiring Samantha Loveland is a key component in the company’s attempt at eroding Salesforce’s market share.

Samantha Loveland is the second high-level manager that Yammer has taken from Salesforce.  Shortly before hiring Loveland, Yammer hired David Obrand from Salesforce.  Loveland, ironically, reports to Obrand now at Yammer.  Yammer is counting on the duo to make Yammer.com the new big social enterprising platform!

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