Computer Support Blog

Every major industry has a merchandising arm designed to attract business.  If you have ever been to a medical conference, you may have gotten nauseated seeing how much money pharmaceutical companies pour into some of the weirdest swag in the world.  So, it ought to be utterly unsurprising that computer companies have similar merchandising arms.  Apple, for example, has an entire line of products from clothes to pocket knives.  Similarly, to commemorate the defeat of a human chess player by the supercomputer Watson, IBM has produced some limited clothing.

The Watson cap is a black baseball cap that features the Watson logo on it!  Clearly IBM wanted Watson to be able to identify who in a crowd was allied with the supercomputer as this hat is made of quality materials.  The cloth of the hat is enzyme washed cotton twill and the adjustable strap on the back of the hat is fabric and features a buckle and grommet design.  IBM made the strap padded for comfort and easy adjustment for different head sizes.  What truly separates the Watson hat from cheap baseball caps is the embroidered Watson symbol on it.  Instead of just silk screening the bright blue and green symbol on the black cap, IBM embroidered the symbol so it will not chip off or fade as easily!

There are two black Watson t-shirts that feature the green and blue symbol upon them, one for youth and one for adults.  Both are 100% preshrunk cotton and feature the Watson avatar on the front and the “IBM WATSON” by-line on the back.  The only real difference between these two styles of Watson shirt – other than the sizes – is that the adult version features a brighter blue in the Watson logo.

Watson also has a very different blue t-shirt.  The blue Watson shirt is available in adult sizes only and features the promotional tagline for Watson on the front.  Simply silkscreened “What is Watson?” in cursive text, the blue Watson t-shirt acts as something of an ice breaker shirt for computer enthusiasts.  Moreover, the blue shirt makes it very easy for the super computer to differentiate between enthusiasts and fans when it takes over the world and needs to divide its organic servants up.

The computer hardware that made Watson powerful is very cool.  By dressing to please the powerful IBM computer, you can help encourage IBM to make more Watsons.

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