No One On The Internet Gets Television Viewers Quite Like Ashwin Navin!
Given that the television has been available to consumers for almost a century now, it might seem odd to make the statement that there are very few people who “get” television. As far as the tech sector and Internet businesses who are trying to exploit the classic medium, there are very few people who “get” television. One need only look at how both Apple and Google have unsuccessfully attempted to market Smart TV products to know that the giants of the Internet simply do not understand how consumers use their televisions. Ashwin Navin, on the other hand, completely gets the television audience and through his company, Flingo, he is enhancing the television-viewing experience.
Ashwin Navin is the co-founder and CEO of Flingo. Flingo is virtually reinventing television . . . without trying to change the sloth-like way that most people view television. While it might seem like a contradiction, Navin’s approach to Smart TV programming has been very different from the approach of his competitors. Instead of trying to change television entirely, Navin and Flingo are working to enhance television. Navin created Flingo to easily provide additional content related to television on smartphones, tablet computers and other mobile devices. As well, Ashwin Navin realized that many people might enjoy seeing their YouTube and other videos on their big, expensive, sophisticated high-definition televisions. A big initial application of Flingo was linking Internet videos to your television!
All of this comes from the efforts of Ashwin Navin. Ashwin Navin understands that for most television viewers, watching t.v. is a passive experience. Instead of trying to make additional content more work that takes viewers away from their televisions, Navin tasked Flingo with making it possible to bring exclusive content to the television, usually from the Internet! Savvy in Internet social networking, Navin built Flingo on the simple principle that it should be easy to watch exclusive content and share that with your friends.
Before co-founding Flingo, Ashwin Navin gave television a run for its money as a co-founder of the popular Internet site BitTorrent. Prior to starting BitTorrent, Navin worked for Yahoo, in the mergers and acquisitions department. Yahoo was eager to hire Ashwin Navin away from Wall Street, where he worked as an analyst and investment banker after college. Navin earned Bachelor’s degrees in Government and Economics from Claremont McKenna.
As a business executive who rose fast from investment firms to giant Internet companies, Ashwin Navin seldom has time to watch television himself. For someone with so little time to enjoy television, Ashwin Navin sure is developing the tools to make television more enjoyable for the rest of us!
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