Making Yieldbot Work: Soren Macbeth!
There are a number of ways to try to make money off the Internet. However, the study of analytics is becoming a big business for those who want to generate revenue from their websites. Analytics is a study of both website content and visitor traffic patterns. The big analytic programs, like Google analytics and Gnip, rely upon vast amounts of data and trends to provide the content providers of websites with the tools they need to monetize their site most effectively. One of the emerging analytics sites on the Internet is Yieldbot. The daunting task of creating their analytical tools falls to Soren Macbeth.
Soren Macbeth is the Chief Data Scientist for Yieldbot. Yieldbot, which has a serious task, but very fun executives and a very engaging website, also refers to Macbeth as their Chief Data Hacker. For the last year and a half, Macbeth has built the Yieldbot technology that has allowed the small company to go from an obscure start-up to a reliable analytics service. Having the programming infrastructure to back the data reliability claims Yieldbot makes has made all the difference to the small company. Soren Macbeth is responsible for that infrastructure.
For one so young, Soren Macbeth has already had quite a career in the technology sector. From 1998 to 2000, Soren Macbeth studied computer graphics at Cogswell Polytechnical College. In 2001, Macbeth came to the United States where he began working as a computer scientist for the small computer security company ATC-NY. After that, Macbeth prioritized learning and applying new computer skills. This led him to take engineering and analyst positions at Symantec, Apple Computers, and Sensage. It was not until Safeway offered him a position as Senior Information Security Analyst that Soren Macbeth settled down for a few years.
While working for Safeway, Soren Macbeth started his first company, SDM Capital Partners. Macbeth continues to run that company as Managing Director, even now. Always ambitious, Macbeth also founded StockTwits while still performing analysis for Safeway. While he has taken other advisory positions since, when CEO Jonathan Mendez approached Soren Macbeth about programming for Yieldbot, the young man devoted himself to creating the analytics tools that make Yieldbot run.
Soren Macbeth has an uncommon mind which allows him to multitask many complicated processes at any given time. Perhaps that is why he is able to look at all the variables one finds on the Internet and correlate them into useful data for companies. Soren Macbeth’s abilities make him the Bill Gates or Steven Jobs of Internet data analysis!
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