Making Klout Functional And Explaining It To Users, Chris Makarsky Is Cool!
One of the dangers in starting a new social networking platform is that users will not flock to it simply because they do not understand what the network offers. While that is primarily an issue for a marketing department, each new social network needs a hook, an angle unique from the other social networks that delivers something new to the Internet. For that, new social networks need a decent Chief Product Officer, who helps determine what the Internet site actually offers to users and programmers who want to develop applications on their network. As a relative newcomer to the social networking market, Klout has Chris Makarsky.
Chris Makarsky took a winding road to get to Klout and his career path was a somewhat uncommon one for a man who has risen to be Chief Product Officer of an Internet company. While studying Economics and Psychology at the University of Virginia, Makarsky took an internship working for the Federal Trade Commission. After getting his two B.S. degrees, he took a year off from school and went to work for Musictoday. While working for the ticket vendor Musictoday, Chris Makarsky was intrigued by management techniques and after a year, he returned to the University of Virginia to begin his Master’s work. In 2007, Chris Makarsky graduated with a Master’s of Science in Management of IT. Armed with that degree, he was immediately hired by Yahoo! as a product manager.
Working for Yahoo!, Chris Makarsky quickly learned the duties of a product manager and he soon jumped ship and joined Zynga as a Senior Product Manager. As Senior Product Manager and later as Lead Product Manager, Makarsky helped to develop and market many of the popular games Zynga has released to Facebook. Just over a year ago, Makarsky decided to rise to the challenge of managing Klout’s product line as the executive-level Chief Product Officer for the growing company.
As Chief Product Officer, Chris Makarsky has been rolling out new aspects of Klout. When the Topic Pages on Klout were introduced last September, it fell to Chris Makarsky to explain them to Klout users. By expanding Klout’s influence and analytic tools beyond the initial 1 – 100 Klout rating that most people know Klout for, Makarsky is helping Klout diversify and remain fresh. If there is one lesson social media sites have taught the market it is that getting users to come back often hinges on having something new for them when they return. Chris Makarsky seems to understand that and he enthusiastically keeps Klout rolling out new functions to keep the site hip and relevant.
Looking toward the future, Klout is competing in a very tight market against very large companies. With Chris Makarsky diversifying their platform and giving users a consistently fresh experience, Klout has a very bright outlook!
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