If Anyone Can Sell The World On Solar Power, It Is Emanuele Arpini!
The search for reliable, renewable, alternative energy sources is a pursuit of companies and individuals all around the world. While the United States has been slow to adopt alternative energy sources that would wean the country from a dependency on fossil fuels, many other nations – especially the European countries – have been developing, utilizing, and marketing alternative energy products for businesses and consumers for years. One of the leading companies presenting solar power options to the world is SMA Solar Technologies AG. Recently, SMA Solar Technologies AG hired Emanuele Arpini.
Emanuele Arpini is the new Head of Marketing as SMA Solar Technologies AG, a large renewable energy company based out of Milan. As the Head of Marketing, Arpini is working to change public opinion on solar power and increase the sales of SMA Solar Technology AG’s panel and battery arrays. As SMA Solar Technology AG works to expand outside of Europe, Emanuele Arpini will be absolutely vital to the company’s plans.
Trilingual, with an elementary ability to speak French, Emanuele Arpini is a student of the world. After studying Business Administration and Marketing at Italy’s University Bocconi, Arpini traveled to Erasmus, Mexico to complete his formal education. At the Instituto Tecnologico Autonomo de Mexico, Emanuele Arpini became proficient in International Business Administration. So prepared for the business world, Arpini was immediately offered a position at the management consultant firm CIRM.
After little more than a year as a marketing specialist, Microsoft hired Emanuele Arpini. For almost six years, Arpini was a Channel & Audience Marketing Manager for Microsoft. In that role, he helped define the marketing plan Microsoft used to pursue relationships with software companies. His work was vital to marketing Microsoft products throughout academia. In 2007, Emanuele Arpini was promoted to a Business Development & Marketing Manager. For just under four years, he managed Microsoft’s strategy for Internet social networks. In 2011, Arpini left his job as a Senior Partner Marketing Manager at Microsoft to return to Europe to work for Popfax, a fax over the Internet service.
While Arpini easily rose to the challenge of marketing Popfax throughout Italy, Emanuele Arpini’s talents were sought by SMA Solar Technology AG. Eager to spread the word about solar energy and help SMA Solar Technology AG expand its market share throughout the world, Emanuele Arpini took over the marketing department. With Emanuele Arpini promoting their products, you can be sure to hear more about SMA Solar Technology AG in the coming months!
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