Give Google Music a Chance; You’ll Like It
Google has finally released its latest application, Google Music. The search engine giant officially made the latest Google service available Wednesday. Google Music is a simple concept with big ambitions, namely, to emerge in the online music world as a viable iTunes competitor. The service combines an online locker service with a music marketplace.
Google has gotten three of the big four music labels to sign on, as well as Merlin, a collection of larger independent labels, according to the L.A. Times. The only major music label that hasn’t yet signed on is Warner.
Though in general, the blogosphere received GMusic in a cool—maybe even hostile—way, there were still plenty of blogs and websites who found lots worth admiring in GMusic. Many people have automatically dismissed GMusic as an iTunes alternative that will fail, but we know from recent history (Kindle Fire, Android phones) that not all Apple alternatives fail. Indeed, there’s plenty of room for multiple service providers in the tech world, which is a good thing for innovation, competition and prices.
Rather than merely looking at GMusic and seeing how it fails against iTunes, we need to consider how viable its potential for growth is. Surely, we can’t expect it to take down iTunes a mere few days after its launch.
Google Music offers two main services, as well as a variety of smaller features here and there. The first is a cloud storage system for music. Google’s service allows users to store up to 20,000 songs for free. On the other hand, Apple’s iTunes cloud charges users $25 a year for a very similar service. With the cloud storage, of course, comes the ability to stream content from one’s cloud library to any device that has the free Google Music app, which is currently available for Android, or just access the service using a regular web browser. Compared to iTunes, this is really a breakthrough—no limit on number of devices that can link to the cloud (ten for iTunes users) and no need to have iTunes installed on each of them.
GMusic comes with an easy-to-use music manager that users can download for free from the online service. Once downloaded the music manager lets users upload their music to the cloud, where they can organize it. Some users complain that the uploading process takes too long, but given the fact that the service is free and that the uploading is a onetime thing, that shouldn’t really matter.
The other big service is GMusic’s marketplace. With big names like Universal and EMI, Google is offering users over 13 million songs, some of which are free.
So, even though at first, the service doesn’t seem all that amazing, a closer look reveals that it’s actually very appealing. It’s free music backup, free cloud access and storage, and occasionally free music. The interface is simple and attractive; the available collection is on the rise. What’s not to like?
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