Creating An Entirely New Type Of Toy, Samo Login Is An Unexpected Success In The Tech Sector!
The idea of play is an ancient one, so it is a pretty ambitious goal to reinvent the wheel on toys. In fact, given the billions of dollars that are spent each year producing, developing, transporting and marketing toys, the idea of trying to completely reinvent the marketplace is an audacious one. When the casual concept for such an idea turns into a viable business unexpectedly, sometimes the innovators themselves are surprised. That is exactly what happened with Outfit 7 and Samo Login.
Samo Login is the Founder and CEO of Outfit 7, a Slovenian mobile app company. Outfit 7 is best known for the Talking Tom application, an animated cat that you upload to your smartphone. The cat repeats phrases you say to it and interacts in a limited digital environment. Samo Login’s concept for the figure was to create a toy for mobile phone users. With more than two hundred million Talking Tom apps downloaded, Samo Login’s concept seems to have truly taken off!
The success of the Talking Tom – and now subsequent applications for smartphones – confirmed what Samo Login suspected. There is a market for applications that, like stuffed animals, do not actually do anything. Samo Login founded Outfit 7 on the principle that toys do not serve a practical function, but there is a value to play. Unlike smartphone games, like Angry Birds, Outfit 7’s apps from the Talking Tom line are not part of a game. There is no objective, there is no goal . . . and there is no finite end to the app. Instead, Samo Login designed Talking Tom to look at points on your screen that you poke and repeat anything you say to him back in a ridiculous cat voice. That idea found its niche and Outfit 7 became a massive success virtually overnight.
Samo Login is a deeply private person. Even with the success of the Talking Tom application, Login remains reluctant to talk about his personal life or personal history. However, he has a strong understanding of the relationship play has on personal formation. He also has a real enthusiasm for technology and making the mundane fun. Talking Tom is, essentially, a very advanced smartphone wallpaper for smartphones, but Login brought a sense of whimsy to his character design and wanted to make people happy with something that was objectively ridiculous.
Regardless of his past, Samo Login’s future – at least in the near-term – is pretty much set. With the success of the Talking Tom smartphone app, Login has assumed the mantle of CEO of Outfit 7 and is now working on making physical toys of the Outfit 7 virtual characters. Samo Login had an interesting idea, but has now stumbled into real success!
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