Blend in with the Jungle or Stand Out in the City
Most phones have a plastic or aluminum casing. The purpose of the casing is to protect the sensitive inner components by creating a barrier that absorbs any damage. It is also an opportunity for users to personalize their phone by purchasing a special color or by adding a patterned case from another company.
Aiming to stand out from the hundreds of other choices, the ADzero smartphone will feature a completely bamboo casing. The phone comes in two different shades of wood – light and dark – and has been treated to increase the durability of the wood. The company decided on bamboo because they were planning to release it in China primarily and bamboo is a fast growing, local material that is environmentally friendly.
A young man in England named Kieron-Scott Woodhouse created the design for the bamboo phone and posted it on the internet. An entrepreneur saw the design, liked it, and contacted Woodhouse about actually making the phone. It is unclear who is paying for the production of the ADzero, but some Internet sources believe it to be a Chinese company.
The ADzero is not the first bamboo-encased phone, but it is certainly garnering a lot of attention. Bamboo cases for smartphones have been available for years and consumers can buy other environmentally friendly bamboo electronics from specialty stores. The difference with the ADzero is that the creators are marketing it to a much wider audience than the previous devices.
To that end, Woodhouse claims the phone will be about half the weight and feature a larger touch screen than the iPhone. It will run on the Android operating system, but the other specifications are not yet available.
A prominent feature of the ADzero is the phone’s ring flash. Around the camera, on the back of the smartphone, is a ring flash that illuminates objects better in low light than other types of flash. This kind of flash is not yet common in smartphone technology – possibly, because it interrupts the design of the phone with a much larger circle than current phone cameras.
The plan currently includes a British launch and then a Chinese launch, with no mention of when the phone will be available in the United States. We may have to wait a while before we see mass marketing of sustainable smartphones, but it seems to be only a matter of time. Green is ‘in’, and that includes bamboo phones, tablets, and possibly laptops.
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Filed under: apple, david milman, mobile phones, rescuecom, smartphone