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Getting individuals and corporations to think differently about technology can be a difficult thing.  Many businesses consider the bottom line and Quarterly earnings above all other factors and most consumers are not keen on taking the time for someone to educate them on the full impact of their technological choices.  But education is a key factor in the success of many technology companies, especially when it comes to consumer products.  Attempting to get private consumers to invest in products that they have traditionally associated with business and industry can be a real uphill battle.  Few executives know that like Suresh Panikar.

Suresh Panikar is the Vice President of Worldwide Channel Sales and Marketing for Promise Technology, Inc.  Promise Technology is one of the industry leaders in RAID Storage devices.  RAID – redundant array of independent disks – Storage is an extensive array of hard drives or other discs used to back-up incredible amounts of information and it is usually associated with business and industrial use.  To help Promise Technology grow, both in profit and as a company, Suresh Panikar has devoted considerable resources to changing the perception of RAID Storage and getting smaller businesses and private citizens to invest in Promise Technology’s RAID systems.

The approach Suresh Panikar has taken as Vice President of Worldwide Channel Sales and Marketing is to essentially become an educator.  With each new product release from Promise Technology, Inc., Panikar makes extensive statements and provides interviews at an uncommon rate for an executive of a tech company.  Suresh Panikar is the voice and face of Promise Technology, carefully and thoroughly explaining every new innovation and unchanged element of each new product from Promise Technology.  In 2005, when the TIA Awards – Technology Innovation Accelerated Award, an honor presented at the Intel Developer Forum annually – were first given out and Promise Technology won one for its RAID 6 demonstration, it was Suresh Panikar who accepted the award on behalf of the company.  That Panikar accepted the award makes perfect sense given that he spent a tremendous amount of time demonstrating and marketing the device that won!

Suresh Panikar rose to his position at Promise Technology, Inc. through executive marketing positions, first at Mylex Corporation, then at Adaptec.  In fact, at Adaptec, he gained an incredible wealth of marketing experience; going from Director of Marketing for the Data Protection Solutions Group to Director of Branded Products Marketing and ending up as the Director of Worldwide Marketing.  That made him very desirable to Promise Technology!

Suresh Panikar has been very successful at helping Promise Technology grow by changing the way people think about RAID systems.

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