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Tech Support Blog

The Supposed Gender Gap in Social Networking

In an interesting blog on September 24, 2011, Sharon Machlis discusses a recent “study,” (Harris Interactive/Rebtel survey).  The study suggests that women “dominate” men at a rate of about 3 to 2 in their use of social networking.  Ms. Machlis takes issue with some of the study’s methodology, and thus its results.  From a purely pedestrian standpoint, the study seems as if it is probably close to accurate.  After all, women are indisputably more communicative than men are in general.

That is not the point here though, because this is the sort of information and data upon which crucial management, networking and marketing decisions are based Ms. Machlis suggests that the ways in which the surveyors worded and asked the questions may have skewed the results somewhat.  Many of us use, say, Facebook, as a business tool, so even though we are on it almost daily, we are not actually doing social networking.  We are using it as just another handy computer service.

A myriad of computer services and social networking options are presented to us daily.  Most of us cannot do business effectively without these services and options.  How we choose which computer services and social networking to use has little to do with gender and much more to do with what we need.  The casual computer user who wants to keep in touch with a friend or loved one probably chooses based on what the friend or loved one is using.

The serious business person who is maintaining contacts, tracking trends, marketing, and just “watching,” certainly has to be more discriminate in his or her choice of “social networking” sites to pay attention to and to use.  As stated above, the “dominance” this study claims for women may not be taking into account the number of women who use those sites mostly for business.  If we could subtract that number from the total, the user ratio might well be much closer to equal.  Of course we’re also going to have to subtract the men who use the social networking sites primarily as business tools, but if Ms. Machlis is correct, the ratio is still going to even up considerably.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Balanced Social Networking?

What’s with all the ranting and raving in the social networking scene?  Facebook, Delicious, Pinboard, Diigo, Digg?   Why can my friends not contact me directly?  Who is deciding what is “appropriate” content?  Well, of course you have to be a digital social networker to care, and you have to be pretty involved in the social networking scene to really care.  Still, the cries are in the air from users all over the social networking world.  FOUL!  You are messing with OUR sites.  But what seems to be at stake here is not the social networking sites themselves, rather the Internet security issues surrounding them.

It does seem as if the administrators of the social networking sites have become more and more controlling, and this annoys their users who essentially have no say in the changes other than to complain after the fact.  Turns out though, that many of the changes say, Facebook, has made over time and most recently, have to do with Internet security and protecting their users from exploitation and inundation by spammers.  Social networking is a wonderful thing, and we want to feel free to express ourselves and communicate openly, but unless some basic Internet security is in place, social networking will become a huge mess of exploiters and spammers.

Internet security is always an important issue, and it is, frankly, a real problem when it comes to social networking.  Meantime, here we have these FREE, wonderful sources of keeping in touch with friends and families.  It seems as if the hassle of a few well-intentioned changes is tolerable given the alternative: little or no social networking and less Internet security.

As for the competition AMONG the social networking sites?  That seems like healthy competition.  And as for the Internet security concerns coming to light through the social networking sites, again, that’s healthy stuff.  We need to know what to protect ourselves from.

Rock on, social networking!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Illegal Download Site Targeted by Hackers

Threats to Internet security continue appearing in the form of cybercriminals seeking profits from the ignorance of users.  Downloading files from the web, though we do it all the time, involves the risk of infecting your computer with a virus.  A clever hacker may exploit even excellent Internet security.  This necessitates virus removal to clean your system.  Average users suffer through Internet security problems regularly.  Over the past year, the Internet security systems of a number of high profile targets, including American defense contractors, Sony, Google, and many others, fell victim to cyber attacks.  A very recent example is that cybercriminals compromised the internet security of the file-sharing giant BitTorrent.

Widely known as one of the world’s largest illegal file-sharing sites, BitTorrent also hosts a large number of legal downloads.  This time BitTorrent was the victim of illegal activity.  Hackers broke through the site’s Internet security, injecting a type of malicious software known as “scareware” into the download software that powers file transfers.  Virus removal of scareware is potentially difficult, depending on the user’s level of expertise.  The internet security implications of such an intrusion are that they can render the files of a familiar website vulnerable to a hacker’s program access to information which unsuspecting users consider safe.  This requires immediate virus removal action.

The intrusion reportedly occurred at 4:20 am Pacific Standard Time on September 13, 2011 as BitTorrent and uTorrent.com services became compromised.  The company reported this intrusion itself later that day on the company’s blog.  The false download files were only in place for two hours before BitTorrent employees took servers offline and corrected their Internet security flaws.  Virus removal is necessary for anyone who accidently downloaded the fake files.  The scareware installed on users’ systems is a fake anti-virus program called Security Shield.  Infected systems see a notification pop up informing users that their computer is infected with a virus.  It offers virus removal if the program is paid for by credit card.

Users suffering from this malicious software should attempt to utilize their virus removal programs to restore Internet security.  If you are unable to remove the program, consider contacting your proven reliable computer support company.  Their knowledge and expertise could save a lot of time and headaches.  Downloading anything from the web tests your Internet security.  Always keep anti-virus and virus removal software up to date to protect your system from harmful software.  The thieves and bandits are out there, and we have to be careful.  However, we can handle a virus intrusion in a timely manner with experts trained  in quick restoration of internet security.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Unfriendly Clouds

Cloud computing is a major source of excitement in the world of cyberspace these days.  Microsoft’s “to the cloud” commercials may or may not depict any sort of potential reality, but they have certainly planted the idea firmly in the American consciousness.  Does the cloud mean an end to computer support needs and data recovery issues?  Some can see a digital paradise of hidden hardware and ease of access.  Is this the reality of the situation?  The answer lies somewhere in a combination of factors.

Many see the cloud as an opportunity to reduce overhead, material costs and make computer support and data recovery easier with the reduction of the physical clutter of personal computer networks.  The simplicity of data backup with the cloud also allows businesses to feel protected against hardware failures and problems during data recovery.  While all of these improvements are possible by moving data processes to the cloud, potential pitfalls do exist.  If removing local infrastructure for cloud services is your chosen course, be sure to consult a computer support expert and learn about potential problems before they happen.

Data transported to the cloud is essentially out of your control.  Uploading and removing information is possible, but someone else owns the data centers housing the information.  Computer support issues are still possible as servers may be configured incorrectly.  Hackers targeting the center storing your data may steal or corrupt files.  The hardware storing data still exists; it just exists elsewhere.  Problems related to hardware still arise, causing unforeseen failures, data recovery disasters, and the potential loss of essential information.  Data recovery may or may not be possible depending on the problem.

Internet security is a major issue for many businesses as they contemplate a move to the cloud.  Outside ownership means that computer support may be out of your control once a cloud service is chosen.  You are casting your lot with the service provider’s computer support personnel.  The importance of the information stored in the cloud dictates the level of risk.  The more essential your data recovery needs are, the more concerned you should be.  Depending on the nature of the data stored, theft or loss could lead to legal repercussions.  Consulting trusted computer support experts about the positives, risks, and options before reaching a decision is more than a good idea.

In a computerized world, the risk of hardware failure and the need for data recovery by skilled computer support will never completely disappear.  Machines fail no matter where they are.  Human beings make errors and cybercriminals are not stopping their activities.  If moving processes and data to the cloud is the right option for you or your business, be sure you are prepared.  Preparing for the unknown with the help of local computer support can help make problems, such as data recovery, less of a worry for you and your clients.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Smartphone Users: Beware the Fraud

Fraud is not new to humanity.  Impostors and counterfeiters are as old as the idea of property.  The only new developments occur in the scams we see and the venues where they are attempted.  The birth of the World Wide Web created a digital world loaded with sensitive information where clever con artists could ply their trade.  Today, Internet security is paramount to protecting financial information from theft by nefarious individuals.  Everyone needs to consider seeking computer support to ensure effective Internet security.

Internet security as a way to identify and prevent fraud, started simply.  Over time, increased Internet security and the computer support it requires have become more and more a priority for people doing business on the Internet.  As Internet security becomes more sophisticated, so do the methods used to steal information.  Internet security, cybercrime, and the constant computer support needed to help in this conflict represent a daily battleground.  Personal users, out of concern and genuine fear, need the help of expert computer support, and they need continuous education in effective ways to maintain their own Internet security.  As an example, banks and private companies have begun offering identity protection to consumers worried about the safety of their transactions.

The most current and troubling threat to Internet security is the growing number of mobile web users.  Smartphones and tablets alter the digital landscape once again, and wireless options and expanded coverage are right alongside them.  Knowledgeable computer support is all the more important as threats to the Internet security of mobile users multiply due to the lack of anti-virus software on many devices.

Improving Internet security against mobile fraud continues as a top priority for commercial entities and the computer support personnel they employ.  Simple prevention is still the best solution to reduce the possibility of a cybercrime affecting you, and effective, reliable computer support is the key to peace of mind.  Take the time to install protective software on that smartphone.  Do your shopping while on the go, but wait until you get home to make that purchase.  The Internet security of your home machine is probably far superior to your mobile device.  A little education and proactive computer support can help prevent the huge hassles caused by a breach in your internet security.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Technology Addiction

The amount of technology used in our daily lives continues expanding at record rates.  One alarming recent study found that 38% of college students polled could not make it ten minutes without checking an electronic device.  Tablets, smartphones, and a wide range of gadgets allow people to stay connected to their digital lives even while on the move.  Many workers utilize the mobile abilities of their computer as part of the job.  The need for reliable computer repair to keep all these processes functioning well is shown daily.  Additionally, excellent computer support is needed to fully take advantage of all of the new applications on the market.

College students are strong users of developing technology.  Today’s digital world almost completely envelops campuses.  Three quarters of those surveyed said they could not even study without their technology.  Obtaining effective computer support or computer repair to maintain devices is vital for today’s student.  Computer support and computer repair providers help students effectively integrate their devices with the school’s network.  The almost constant use of computer devices by today’s college student increases the demand and necessity for immediately available computer repair and computer support.  The computer repair industry seems to expand at a proportionate rate to the computer sales industry.

The market for tablets and ereaders is a growing area of interest also for students.  Digital textbooks could help save students a large amount of money over the course of a degree.  Having one device replace all the textbooks you used to lug around is great, but what if something goes wrong?  Faced with the possibility of being without your textbook, you need access to immediately available computer repair services.  Knowing where fast computer support and computer repair technicians are available 24/7/365 could save your grades.

A different study measured what people would be willing to give up rather than their mobile device.  The addiction of many to their web enabled gadgets is apparent in the results.  Over half the respondents would rather give up alcohol, caffeine or exercise than their device.  One out of five would rather go shoeless than lose their mobile phone.  The list of what some would do without rather than their mobile phone demonstrates the vital need to keep mobile connections strong.  The high priority of mobile connectivity for many will help computer support and computer repair companies maintain their business in a changing landscape.

More and more of the world connects digitally every day.  Computer support and computer repair are key in keeping the streams of virtual data flowing.  Many people rely on their mobile devices for work, play and communication.  All signs agree this is not a fad.  The need for effective computer repair to keep everything working properly remains constant as devices play a larger role in people’s work and social lives.  Make sure reliable computer repair is available for your devices, or you could find yourself cut off from the digital world.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com



Apple Opens Up Their iCloud

Cloud services are opening up across the Internet as the idea gains support from many.  In the minds of many, cloud computing is the wave of the future.  The system of cloud services could reduce operating costs such as computer equipment purchases and computer repair for many businesses and public institutions, while allowing for data sharing from any number of places or devices.  In the rush of cloud service startups competing to gain control of the market, Apple announced the first step toward public release of their new iCloud services.

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Sources of Malicious Software Show Some Change

The growing importance of the Internet to everyday life creates an ever-larger target for cyber criminals.  Internet security against cyber crime is vital for businesses and individuals alike.  Malicious software corrupts systems, destroys data, and allows the theft of identities or banking information.  Hackers looking to make a quick buck by exploiting weak Internet security are nothing new.  A recently released report about malicious software and where it is housed online brings the issue into sharper focus.

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Next Windows Almost Ready

Personal technology goes far beyond just a home computer. So, Microsoft designed an operating system modified to perform on many different personal devices. Windows 8, due to release next year, adapts to each product that runs it.

Rescuecom has five things customers need to know about the upcoming operating system.

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Malicious Software Finally Hits Your iPad

Hackers continue attempting to exploit the Internet security of the growing population of iPad owners.  Analysts’ estimate over five million iPads and iPad 2s sold in the first quarter of 2011 alone. It is obvious why malicious software programmers seek to take advantage with those sales figures.  Apple’s normally excellent Internet security is occasionally breached, and the iPad, iPhone and iPod Touch are currently vulnerable to the latest malicious software abuse.

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