DesignCrowd Uses the Internet to Get Businesses Fast Solutions to Design Problems
Small companies that require design work but don’t have a graphic artist on staff often struggle to come up with funds to get projects completed by a professional. Cool product DesignCrowd wants to change that situation for small businesses by using the Internet to help them crowdsource designs for many different types of projects. With DesignCrowd, companies post projects they need completed with a brief description of the reason for the job and what type of design they are looking to use. DesignCrowd’s community of graphic artists can then make different designs based on a company’s brief. The situation turns into a contest of sorts, where different designers post ideas and concepts for a company and eventually the user chooses a winning design. Companies pay an initial fee to DesignCrowd to post their projects on the site. DesignCrowd itself pays out money to artists for each winning design. This system potentially gives companies an affordable option that lets them choose from many different designs when they need work done. Any company who has trouble posting projects on DesignCrowd will need computer tech support for assistance.
One of the more interesting aspects of DesignCrowd is its international base of designers. Rather than focus the recruitment in a single country or area of the world, DesignCrowd opens up the process of becoming a designer on the site to anyone in the world. This means that a business based in New York can end up using a design created by someone in Singapore or a designer from London could make a logo for a Los Angeles-based company. Considering how different design aesthetics have varying popularities in different parts of the world, this could make for some interesting situations created by the crowdsourcing site.
DesignCrowd offers users forty different categories of design projects. The expected categories are there, such as company logos, website layouts, and mobile app designs. However, they also offer design categories for items outside of tech such as t-shirts, cards, calendars, CD labels and book covers. DesignCrowd wants to offer design options for all companies, not ones strictly in the tech industry such as IT support firms. The service’s wide variety of design categories speaks to that goal.
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Filed under: online resources, startups