Dan Rubendall Created Zigabid to Bring Negotiation to Ticket Pricing
The industry of ticket reselling has changed significantly thanks to the Internet. Before the web took over, legitimate ticket reselling meant going to ticket brokers or special agencies. Now, with companies like StubHub having become very successful, it’s far easier for the average person to resell tickets online without having to resort to scalping at an event. However, one of the downsides for consumers when buying second hand event tickets online is that sellers now lock in their prices. The nature of sites like StubHub leads consumers to make quick purchases and leaves no room for negotiations over ticket prices. Cool person in technology Dan Rubendall founded Zigabid to put some power back in the hands of ticket buyers. Zigabid connects resellers and potential buyers online and allows for back and forth negotiation over price. Rubendall instituted an offer and counteroffer system into his website that allows for more flexible pricing. Any users who have trouble making use of Rubendall’s system online should get help from a tech support service.
One may ask why any resellers would user Zigabid when they can set prices in stone on a site like StubHub. There are several reasons why Rubendall’s system may actually be beneficial to resellers as well as consumers, especially if a reseller is not a professional. People reselling tickets often overestimate what others will pay, which leads to posted tickets on a site like StubHub going unsold as an event’s date passes. Resellers who use Rubendall’s product will have an easier time determining what people are willing to pay and can prevent unsold tickets from being an issue. In some cases, resellers will even underestimate what someone might pay and may be pleasantly surprised when a buyer offers to pay a higher than expected price up front.
Rubendall’s site offers tickets for numerous types of events including sports, concerts and comedy. Users can use the search tools on his site to find people selling tickets to a particular event. If the search function doesn’t work properly, users should contact computer support.
Before founding Zigabid in 2008, Rubendall was ticket broker himself for over a decade. His experience within the ticketing industry is invaluable as he runs Zigabid today. Rubendall can use his insight into what consumers and resellers need to continue to improve his site as time goes on and make it a force in online ticketing.
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Filed under: online resources, startups