Gyft CEO Vinny Lingham Wants to Digitize Gift Cards for Consumers
The holiday season is only a few months away and for many people that will mean the buying and receiving of copious amounts of retail gift cards. Thickening your wallet with these cards and even remembering to use them all can be inconvenient and troublesome—not the sort of experience you want to have associated with gift giving. Cool person in technology Vinny Lingham founded his startup Gyft in 2012 to attack the problem of physical gift cards. Gyft uses mobile technology to make storing, keeping track of, and using gift cards a seamless process for consumers. Users download an app on their smartphone where they can enter the information from their physical gift cards. Lingham’s app stores the information and lets users access it directly from their phone so they can toss all the plastic versions of their cards away.
Conceptually, a user could simply pull out their phone to check quickly if they have a gift card for the store that they’re currently in and how much money remains on the card. This would be a much less messy procedure than digging through a wallet and then having to ask a retail worker if they can check how much is on the card. Users who have trouble downloading Lingham’s app or getting Gyft to accept their cards’ information will want smartphone tech support to aid them.
Lingham has also made sure the Gyft app supports digital gift cards, so customers can easily pay for items online with the app. Through deals with specific retailers, Lingham has also managed to install a small online ecosystem as well. Users can purchase and deliver digital gift cards to other users through the app directly. One has to imagine that the eventual goal of Gyft is to make the app the default platform for gift cards through this system.
Lingham is no stranger to the entrepreneurial world. He previously founded tech startup Yola, a website building and hosting company, before leaving in 2012. Before that, he also founded and ran Clicks2customers.com and incuBeta.com. Lingham is taking the experience from his past with smaller startups to try to create something truly scalable with Gyft. If he manages to grow his company at solid pace, he will need extremely reliable business IT support.
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Filed under: mobile phones, startups