Mobcaster Lets the Audience Decide What Shows it Airs
People’s definition of television is changing rapidly. New realities of the web and streaming video have revolutionized how people consume video as entertainment. Users seek more and more content from online sources such as Netflix and Hulu Plus rather than from their cable providers. Many people have even cut the cord from cable companies completely, getting all their video content through the Internet. This shift towards online streaming as a new standard for video entertainment opens to door to a slew of new possibilities and innovative business models for video content production. Cool product Mobcaster is pushing one such new model. This startup combines the concept of watching television online with the populist ideals behind crowdsourcing. In crowdsourcing, the audience funds the projects they want to see completed. Likewise, Mobcaster only airs the exclusive content that their viewers fund. Audience members who experience buffering issues and hiccups on Mobcaster videos can fix their problems with help from a network support service.
Currently, a small group of executives gets to choose what television shows air, based only on a short pitch and pilot episode. These few executives for each network exclusively decide what content regular broadcast and cable television viewers get to see. The audience themselves have no say in the content presented to them. Mobcaster wants to turn this system on its head. This cool product presents users with an online television channel where they produce only the shows that viewers choose to see. Using the crowdfunding model, viewers get to vote with their wallets on what content they would like to see produced. Users can donate the money that independent content creators need to produce their projects, and the Mobcaster streams the result online. By browsing through the site and funding the videos they want to see, the audience has more control over what projects see the light of day than ever before with Mobcaster.
Mobcaster also represents a major opportunity for many independent filmmakers. Rather than struggle to even get a chance to pitch a project to a television executive, much less convince them to fund it, directors and writers can appeal straight to their audiences. Anyone can create a fundraising project on Mobcaster as long as it follows the startup’s posting guidelines. Filmmakers who have trouble posting on the site can get assistance via PC tech support services. By getting rid of the barriers between audience and creator, Mobcaster delivers a bold new model that could potentially empower both filmmakers and viewers in the future.
About RESCUECOM:
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For More Information, Contact:
David Milman
CEO
david@rescuecom.com
1-315-882-1100