Drinkify Your Music
The next time you find yourself thirsty for something to go along with your Pandora (or Jango) station, turn to Drinkify for a suggestion. Drinkify is a playful website that offers drink suggestions to match the type of music you are listening to! Drinkify’s attractive interface is elegant and simple. There are no buttons and fancy options, just a simple text-box that follows the words “I’m listening to.” Once you enter your music, you click on “What should I drink?” The black and green website doesn’t offer an option to log in, nor does it need to. The website is more like a playful smartphone app, serving an occasional entertainment purpose. It does let you tweet your suggested results, though.
Drinkify, barely two weeks old, is the nascent creation of Hannah Donovan, Lindsay Eyink, and Matthew Ogle. The three came up with the idea, designed it, programmed the interface, and presented it in 24 hours at the “Music Hack Day Boston 2011” event between November 5 and 6.
According to the event’s website, the goal of the 24-hour project is to cram together creative and innovative people to “explore and build the next generation of music applications.” Rest assured, the term “hacking” doesn’t have the same negative Internet security connotation that we’re used to hearing. In this context, it merely means being creative with computer programming.
Drinkify combines information from the Echo Nest Project with data from Last.fm to create the appearance and content of its suggestions. For example, if you’re listening to Adele, Drinkify retrieves data about Adele’s music, such as tempo, genre, speed, and other factors that describe the artist you select, and matches it with an image of an Adele album (21, for example). Echo Nest provides the backbone of the project with its powerful platform—The Musical Brain. Echo Nest essentially gathers information about music in a variety of complex ways and offers the resultant database to music-related app developers like the group behind Drinkify.
When it comes to matching drinks with the raw data from Echo Nest, Drinkify relies on a custom developed database (presumably by the creators), which might explain some of the quirky results that come up sometimes. Mozart, as well as quite a lot of classical music, requires red wine, according to Drinkify. Adele, gets the “Adele,” which is 2 oz. Vodka, 2 oz. coconut milk, and 1 oz. honey while Chris Daughtry gets “The Daughtry,” a draft beer.
It’s not clear if the creators will put more work into the website, but if they do decide to invest more time into it, we can be sure to expect some kind of ad support down the road. On the other hand, it’s hard to imagine that Drinkify would ever survive as a subscription-based service. Though the website is creative and entertaining, it’s one of those resources whose novelty is connected to the fact that it is free.
Next time you’re jamming to some tunes and decide you need a drink, ask Drinkify and let it Drinkify your music into a drink! You might want to pass on the Mariah Carrie (vodka, egg, Hennessy).
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Filed under: Internet