Computer Support Blog

In an interesting blog on September 24, 2011, Sharon Machlis discusses a recent “study,” (Harris Interactive/Rebtel survey).  The study suggests that women “dominate” men at a rate of about 3 to 2 in their use of social networking.  Ms. Machlis takes issue with some of the study’s methodology, and thus its results.  From a purely pedestrian standpoint, the study seems as if it is probably close to accurate.  After all, women are indisputably more communicative than men are in general.

That is not the point here though, because this is the sort of information and data upon which crucial management, networking and marketing decisions are based Ms. Machlis suggests that the ways in which the surveyors worded and asked the questions may have skewed the results somewhat.  Many of us use, say, Facebook, as a business tool, so even though we are on it almost daily, we are not actually doing social networking.  We are using it as just another handy computer service.

A myriad of computer services and social networking options are presented to us daily.  Most of us cannot do business effectively without these services and options.  How we choose which computer services and social networking to use has little to do with gender and much more to do with what we need.  The casual computer user who wants to keep in touch with a friend or loved one probably chooses based on what the friend or loved one is using.

The serious business person who is maintaining contacts, tracking trends, marketing, and just “watching,” certainly has to be more discriminate in his or her choice of “social networking” sites to pay attention to and to use.  As stated above, the “dominance” this study claims for women may not be taking into account the number of women who use those sites mostly for business.  If we could subtract that number from the total, the user ratio might well be much closer to equal.  Of course we’re also going to have to subtract the men who use the social networking sites primarily as business tools, but if Ms. Machlis is correct, the ratio is still going to even up considerably.

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Filed under: business, computer help, computer repair, Computer Support, facebook, Internet, networking, networks, rescuecom