Computer Support Blog

Ever since Twiggy and the rise of the supermodel, the fashion industry has conditioned women to hate their bodies.  While the philosophy of the 1970s was one of love, acceptance and self-improvement, with the proliferation of size 0 in modeling, the “you must always be thinner” philosophy has replaced the “love your body” mindset.  Fortunately, computers are finally coming to the rescue in the area of women’s body image!  From designing clothes to modeling them, computers are making ultra-thin models obsolete.

Computers have become integral to the fashion industry.  More than simply being used for inventory control and online shopping, the fashion industry relies heavily on computers.  While computer aided design and computer modeling are the most important computer-related innovations in the fashion industry, computers have made easier much more mundane tasks like materials procurement.  The Internet is a wealth of resources for fashion designers and manufacturers, as they are able to find all sorts of textiles and designs through the Internet that are not available to them in the capitals of the fashion industry.

Perhaps the most significant use of computers in the fashion industry comes from computer aided design.  With significant improvements in graphics programs, the fashion industry has reduced production costs related to the design of new fashions.  Previously, fashion designers used two dimensional representations of people to imagine new outfits, styles and clothing concepts.  With more sophisticated computer modeling programs at their fingertips, fashion designers may now take two-dimensional sketches and transform them into three-dimensional computer models.  More than simple wireframe sketches, the computer aided design programs for fashion designers can illustrate precisely how a garment will move, drape and react under multiple circumstances.  Computer aided design programs then allow for easy alterations of the design and then extrapolate the necessary components.  In other words, when a design works, computers aided design programs make the patterns that manufacturers use to produce the garment!

But perhaps the most welcome use of computers in fashion for consumers comes this holiday season from H&M.  The worldwide clothing store has replaced all of its actual models with computer-generated constructs.  Yes, for H&M’s latest advertising campaign, the clothes are real, but the women wearing them are not.  As a result, the fashions being promoted by H&M illustrate much healthier body types than the advertising campaigns for lingerie companies, like Victoria’s Secret.  By moving to virtual models, the new pioneers of the fashion and advertising industries are combatting decades of damage to the female psyche . . . as well as selling products more efficiently!

Computers have been changing the way people interact, from creating new gender gap issues to fighting the glass ceiling by providing women better access to high paying jobs.  As the fashion industry is illustrating, computers have the ability to help create products more efficiently as well as help you feel better about yourself!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

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