Do What You Love! Frank Gibeau Sets A Great Example As The President Of EA Labels!
In the video game world, there is never truly time to relax. Despite innovations in gaming that might create the year’s biggest entertainment phenomenon, executives at video game companies are always pushing for the next big thing. So, even though Electronic Arts had one of the biggest video game releases of 2011 with Battlefield 3, it is already deep at work trying to dominate the market in 2012. Leading EA Labels is Frank Gibeau.
Frank Gibeau is the President of EA Labels, the division of Electronic Arts that oversees all of the video game divisions. Gibeau rose to the lead position of EA Labels after years of hard work with a very painful beginning. After getting his B.S. in Business and International Relations, a stairway collapsed on Gibeau, seriously injuring him. Gibeau broke his leg in the accident, forcing him to be immobile while his leg healed. He recuperated at his parents’ house, playing video games. At the time, Electronic Arts was in its infancy and they were looking to hire professional game players to test their games. Gibeau limped over and got himself a job for $10,000/year playing video games! Gibeau’s real big break, though, came in 1999 when he was assigned to market The Sims. With The Sims, Gibeau had a huge success for EA that brought him to the attention of the executives at EA who fostered his career.
Taking over as President in 2011, Gibeau made the successful transition from game player and marketer to corporate executive. In addition to the exceptionally popular Battlefield 3, as President, Gibeau brought to market the very successful Dead Space 2, Harry Potter And The Deathly Hallows Part 2, and The Sims: Medieval video games. Gibeau saw the potential of growing social networking platforms and launched SimSocial on Facebook as well. 2011 was a very good year for EA because of Gibeau’s guidance of the company.
Gibeau ended 2011 with his biggest gamble yet, the release of the massively multi-player online role playing game Star Wars: The Old Republic. This new video game required a massive investment of time and money on the part of EA and while the project was begun well before Gibeau took over as President, it fell to him to successfully shepherd it to market. Competing against the exceptionally popular World Of Warcraft and the recently-successful DC Universe Online Legends, Gibeau had the dual challenges of attracting Star Wars fans who have not traditionally been video game fans to the endeavor and luring the fiercely loyal fans of the other massively multi-player online role playing to the new game. With huge sales since December 20 when EA originally released the game, Star Wars: The Old Republic Gibeau gets to take credit for this a massive success!
Frank Gibeau has a keen marketing sense, as is evidenced by the exclusive Battlefield 3 V.I.P. kits, and the gaming credentials to lead EA Labels effectively!
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A million thanks for posting this infmooatirn.
Thanks for reading!