Apple And BMW Are The Only Recognizable Mission Impossible: Ghost Protocol Supporters.
As anyone who has gone to the movies lately knows, product placement within movies has exploded in the last few years. It is little surprise, then, that the forthcoming blockbuster Mission Impossible: Ghost Protocol utilizes product placement in its advertising. What is most striking in the trailers for Mission Impossible: Ghost Protocol, however, is how few of the products are actually identifiable.
Both of the major trailers feature a device that looks like an iPod Touch. However, the Apple logo is not visible and for those who look closely at such things, the controls are different. Is Apple hoping the iPod Touch is such an instantly recognizable item in the public mind that viewers will not notice when the device on screen is not actually an iPod Touch? Or is one of Apple’s competitors making one of the least successful product-placement bids of all time?
From the trailers, though, there are two very cool products that are clearly identifiable: the MacBook Air and the BMW i8 Concept car.
In the latest trailer, a thin, Mac laptop may be seen for several seconds. When Ethan Hunt needs computer support he just calls Simon Pegg as Benji Dunn who delivers it on the MacBook Air. Those who want to emulate the Impossible Missions team, though, may have to wait; the Apple website does not have the MacBook Air available in black, as it appears in the trailer.
BMW is investing big with its use of the BMW i8. The vehicle with the distinct doors that rotate up appears prominently in the new trailer, which makes it easy to mistake it for a car commercial when flipping channels. Mission: Impossible fans will not be able to purchase this hybrid concept car until 2014. At that time, Mission: Impossible fans with an extra $175,000 (rumored) to spend will be able to drive like Ethan Hunt. The rest of us will just have to gawk at it in the movie.
Ironically, the most-featured device is a giant touchscreen computer that appears in all of the trailers. The display with distinctive handles and controls does not feature any brand names or logos and looks like a massive tablet computer. The device is featured prominently in the advertising campaign for Mission Impossible: Ghost Protocol, but what company is promoting it remains a mystery.
One might expect Ethan Hunt to have tech gear that is custom made for him, but reason takes a back seat to commercialism for some of Mission Impossible: Ghost Protocol.
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