Computer Support Blog

So just what is “analytics” in the world of computing today?  According to the impeccable Wikipedia, “analytics is the process of obtaining an optimal or realistic decision based on existing data.  Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.”  Therefore, business people are using computer support to gather vital information.

Most savvy members of the business end of Internet use, marketing, and Internet security are already busily using analytics to keep their competitive edges, just one of the many reasons that intellectual property and Internet security are such hot issues.  Here is an interesting twist though.  What if a behemoth of online marketing began allowing lesser competitors to use its giant market to market their goods?  What if this behemoth even provided lots of computer support and increased Internet security for them?  How could this be good for the behemoth’s bottom line?  Analytics is the answer.

If a giant online marketer can collaborate with a lot of lesser marketers, the giant marketer can then watch these marketers much more closely without violating any Internet security protocol.  This watching is possible since sales and demographic data of the smaller marketer will be a part of the giant’s business now.  This collaboration will essentially remove any issues of Internet security and spying.  The giant is cutting out the middleman – the computer support analytics guy who used to have to chase all over cyberspace getting this same information, sometimes even violating Internet security.

At the same time, the giant is improving its upfront profile by providing access to and computer support for all of these products and services without the consumer ever having to leave the giant’s site.  In addition, at least in the short run the smaller vendors are getting a potential boost in sales based on their greater visibility, not to mention a greater sense of Internet security for their customers and for themselves.  Unfortunately, it is difficult to see this as a mutually beneficial relationship for the long run.  In the business of Internet marketing and competition, the object seems to be to always to come out on top.

That is not to say that these larger operators are merely victimizing their smaller competitors.  For right now, it seems as if both are benefitting in good ways, sharing computer support and Internet security.

Just for the sake of argument though, before a smaller competitor signs a contract with one of the “big guys,” it would be good for them to consider exactly what sort of access to information they are giving the bigger entity in exchange for their greater visibility.  How much computer support and Internet security are they gaining or losing for the sake of some perhaps temporary increased sales?

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

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david@rescuecom.com

Filed under: business, Computer Support, Internet Security, networking