Computer Support Blog

Late last year, New York City’s beautiful Grand Central saw the opening of Apple’s latest retail store. By noon on opening day, the store had already gotten more than four thousand visitors, according to The Wall Street Journal. Even before then, over two thousand people waited in line in anticipation of the opening. The phenomenon of long lines outside Apple stores is nothing new; however, it is surprising to see a few thousand people await the opening of a mere store, as opposed to the debut of a new product. After all, beautiful as the architecture of this particular store may be, it still lacks any new Apple products—no sneak peeks, no iPhone 5, no iPad 3, no major announcements about tech support upgrades, nothing of the sorts whatsoever.

Still, even when it comes to the debut of a new product, there seems to be something irrational and odd about the notion of waiting in line for a few days to purchase a product that you can pick up a day later by casually strolling into a pleasant, crowd-free store. So why do people do it? What’s behind the Cult of the Apple?

There is no doubt that the fact that Apple products seemingly require less computer repair work and are less susceptible to Internet security threats has been an influential factor in building the company’s strong following. However—and as controversial as this claim may be—the reason behind the powerful and expansive rise of Apple consumerism has little to do with the products’ durability and impressive capabilities. What makes Apple products so attractive to consumers is their cultural status, their role in forming social identity.

The sociological phenomenon that explains this trend is by no means new or exclusive to Apple products. People and nations throughout history have tried to define other social groups as the “other” in order to discover an identity of their own as the “norm.” In this mercantile setting, Apple users identify those who are not Apple users as the “others,” those who are less hip, less cool, less tech savvy, less rebellious. In doing so, the people who stand in line awaiting the unveiling of the new iPhone, for example, can feel a sense of belonging to an elite social group.

If you’re wondering how the Cult of Apple is any different from Pottermania, for example, then consider the different ways in which people interact with the Harry Potter books and Apple products. Apple merchandise are dynamic products that allow users to form a unique identity by using them, whereas music and books are somewhat static products. People who waited in line for days to get the latest Harry Potter, did so to read, to experience the novel’s content (though of course there was still some element of identity-formation there). When people stand in line to get a new iPhone, whether they know it or not, they are not attracted by the content, but by the ability to express their identities by using the device, over and over, with every app, with every public appearance.

In the end, it’s not just about the technology; and it’s not merely about social identity— Apple’s success is the result of a complex array of reasons. The next blog (on January 6th) in this series will explore the second component of Apple’s success.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The United States is full of fiercely independent people.  These independent Americans have a tendency to resist any form of change that involves the United States government.  When the U.S. Postal Service first adopted the ZIP code, these independent alarmists preached that the government was categorizing its citizens!  While members of this same subculture have resisted the Electronic Health Record, they are not the biggest obstacle to the adoption of the new technology.  Doctors have actually been slower to adapt to the practical development of the EHR than consumers or developers!

In case you have not heard of it, Electronic Health Records are a relatively new concept that would provide doctors with a universal framework for medical records through the United States government.  The Federal government has sought to create both an identification card and a standardized computer system that would make your medical records completely portable.  More than simply a database, the EHR would completely overhaul the field of health informatics.

The Electronic Health Record would be accessible through the Internet or a more protected government/medical intranet (this is part of the technology that is still under development and the subject of much debate).  In order to gain access to your records, you would need to provide your identification card.  Swiping your identification card in the EHR terminal, your doctor would have complete access to your entire medical history.  The EHR is not a system like stuffy old medical records; it is more like a Cloud-based multimedia presentation!  Every doctor you have ever had will make notes in your EHR and they may include photographs, diagrams and even video footage of their procedures!

. . . At least, that is the theory of how the EHR will work.  Despite mandates and government incentives, many doctors have not purchased an Electronic Health Record system.  There is a sizable portion of physicians who have purchased their EHR hardware, but have not used it yet!  In addition to bearing the expense of the EHR system, many doctors have been resistant to take the time to learn the new computer system that the Electronic Health Record creates.  Moreover, doctors with vastly different proficiencies in using the system contribute to each patient’s record.  If a particularly loquacious doctor provides an extensive narrative that is read by a doctor who just needs bullet points, your treatment may be delayed.  Similarly, if a doctor does not provide all necessary information in a useful fashion, your next doctor may misdiagnose any subsequent ailment.

The theory behind the Electronic Health Record is that you will have an entirely portable medical history.  If your job transfers you to a different part of the country or you get hurt on vacation, your EHR record will give doctors in any medical facility every medical fact about you.  But because the system requires doctors to learn how to both contribute to and gather data from the Electronic Health Record, it is clear that the practical implementation of the EHR is still many years away.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

There are few computer accessories that show little or no change from when the personal computer became a household item, but arguably the device that has changed the least is the keyboard.  The keyboard is essentially the same layout as a classic typewriter with an extra number pad on it.  While the ergonomic keyboards broke up the solid keyboards and wireless keyboards made your keyboard more portable, those improvements left the basic keyboard remarkably intact.  The leap forward for keyboards that we have been waiting for finally comes with the Cellulon Virtual Laser Keyboard “Magic Cube.”

As the name implies, the Magic Cube projects a keyboard using lasers to create a keyboard anywhere you might want one.  The Virtual Laser Keyboard is only physical in that it requires a surface to be projected onto; the only physical component to this cool device is the Magic Cube.  The Magic Cube is a laser projector and it is a comparatively small device at that.  At 1.5” wide by 2.95” tall by 1.14” deep, the Magic Box is very easy to transport.  The Magic Cube connects to a PC, laptop computer or any smartphone with a USB port.  Connecting your Magic Cube to a USB port allows you to swap the Virtual Laser Keyboard between any of your computers, tablets or smartphones with which you type.

The Virtual Laser Keyboard is a red laser projection that comes from the Magic Cube to any flat surface nearby.  While the Magic Cubes come in several stylish colors, to date they only project red virtual keyboards.  The projection is a standard QWERTY-style keyboard, so in that way Cellulon maintains the familiarity of the classic keyboard.  The Virtual Laser Keyboard operates easily, with the projected “keys” typing letter on your computer when you break the beam associated with a specific letter.  As a result, you do not need to vigorously press against the surface upon which the Virtual Laser Keyboard is projected.  This makes the Virtual Laser Keyboard ideal for those who have injured hands or overly sensitive fingers.  The Virtual Laser Keyboard is also ideal for travelers who might not have a lot of space before them upon which to project the keyboard.  They may use a smaller surface area for the virtual keyboard, simply by projecting the keyboard with a more narrow focus!

While the standard price of $170 for the Virtual Laser Keyboard may seem steep for personal use, it is a steal for industrial and scientific settings where space is at a premium or industrial elements require you to replace a keyboard frequently.  Because there are no physical keys for the Virtual Laser Keyboard, there are no keys to gum up!

The Virtual Laser Keyboard from the Magic Cube is the next leap forward for both the convenience of a full-sized keyboard and the flexibility of a portable device.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

While scientists work to engineer a completely artificial hamburger, computers are actually improving the agriculture industry in more appealing and practical ways.  Computer usage and ownership has been increasing in the United States steadily since 2001when the USDA began first seriously tracking computers on farms.  But just how do farms and computers relate?

In 2011, the USDA reported that 65% of U.S. farms have access to a computer, with 63% owning or leasing their own computer.  That statistic is significant in that it indicates that the agriculture industry is the most vital industry in the nation with the lowest computer penetration.  While large-scale farms have adopted the computer to aid in the business of agriculture, many family farms and farms run by an older generation of farmer have actively refused computer integration.

The farms that use computers largely use them for their Internet capabilities.  95% of farms that have a computer have Internet access.  The World Wide Web is being used to connect farmers across the country.  Oddly, it is the resistance of traditional farmers that may be hurting their own business.  The Internet provides local farmers with a new avenue to reach specialized local markets.  However, the USDA found that farms making sales between ten and one hundred thousand dollars only use their computers for farm business 41% of the time!  This is in stark contrast to the farms with sales above $250,000.  Those farms used the computer for farm business 72% of the time.  The willingness to use advancing computer technologies allows larger and specialized farms to continue to grow.

The most common use for computers on farms involves data storage.  Farmers use computers to keep track of workers and inventory.  While many of the smaller farms, the ones that resist the computer, still use traditional bookkeeping methods, most computer-connected farms use computers for keeping track of workers and payroll.  As well, computers help tech-savvy farmers keep a closer eye on inventory and supply chain issues.  By computerizing their feed and fertilizer inventories, farmers using computers provide more precise estimates to economic forecasters.  The estimates developed by economists from data supplied by farmers has been more accurately able to predict price spikes in the price of a gallon of milk, which is one of several key indicators in calculating the poverty line!

Farmers are also using their computers to get more accurate meteorological and climatological data.  Getting data on the weather is vital for farmers, especially crop farmers.  Livestock farmers are also helping to provide environmental scientists with data that is helping to predict and regulate more accurately the environmental impact of agricultural production, like the beef industry.  The flow of information both ways has helped to create sophisticated models that have prevented further outbreaks of Mad Cow Disease.

The agriculture industry may be the last big holdout in accepting the role of the computer, but those farmers that have adapted to the times are discovering the benefits of the computer outweigh the discomfort of change.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

In revamping the aviation industry to revolutionize air travel, many new products and technologies are being developed.  One of the Federal Aviation Administration’s highest priorities is to replace outdated systems that have been in place since the 1950s.  To that end, the FAA has developed products like the Automatic Dependent Surveillance-Broadcast and it is working on revolutionizing the communications systems between air traffic controllers and support workers at airplane terminals.  Another product integral to the NextGen program for changing the airline industry is the System Wide Information Management system.

The System Wide Information Management system is a new software system for the airline industry.  Created as a new, uniform operating system, SWIM is responsible for correlating data in the new vision of the aviation industry.  SWIM has essentially created a National Airspace System intranet and it is one of the NextGen programs that is already up and running.

The aviation industry employs a ridiculous number of computer systems to gather and correlate data.  In addition to plane movements, weather patterns and atmospheric conditions, the FAA receives data from the military, the government and small civilian airports.  Many of those organizations have their own intranets and when they provide data to the FAA, it is not in a form that is easily usable by the FAA.  For the past fifty years, there have been many jobs in the military and civilian sectors manually re-entering data from those disparate sources for the FAA.  Remedying the problems that come from trying to mediate between all of the systems aviation computers is why the FAA developed SWIM.

SWIM eliminates the need for manually re-entering data into an FAA-based program.  The innovative System Wide Information Management software collects data from the National Airspace System affiliates and correlates it into a standardized database.  SWIM provides a new, uniform interface, which will make jobs in the aviation industry much more portable.  With SWIM fully realized, a technician working for the Air Force would not need to retrain on a new system when they re-entered the civilian work force!

The System Wide Information Management system stands to make the aviation industry much safer by providing all of the information collected by members of the National Airspace System and presenting the data to all members in a universal interface.  SWIM will make flying easier and safer and software that can do that is undeniably cool!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

With advances in technology like the camera and video camera on the Apple iPhone 4S, it seems like smartphone manufacturers continue to forget about the basic purpose of the phone.  The telephone and mobile phone were devices used for person-to-person communication before they were data storage tools, music players or cameras.  Touch, an app for smartphones manufactured by the small Canadian company Enflick, seems to recall the origins of the smartphone and makes texting cool again, by providing more chat options and blending some of the most successful elements of social networking.

Touch, which went by the name Pingchat until recently, is an application for Apple iPhones (or any other iOS-driven device), Android powered smartphones and Blackberry products.  The Touch app is designed to make texting more flexible and to provide options for group communications over your smartphone.

The texting options Touch provides are a bit more sophisticated than standard text programs.  In addition to not having the strict character limits of traditional texting, the Chat function through Touch provides vastly faster back-and-forth messages between you and the person with whom you are chatting.  The interface has more in common with a chat program like Instant Messenger than it does a texting program, including being able to see when the person or people you are chatting with are typing.

The group aspect of Touch is another distinctive aspect of the app.  Touch allows you to chat or share photos with other individuals or select groups of your friends.  You may have a multi-person chat session with other Touch-enabled friends.  During such multi-person chats, you may share photos and videos through Touch with all of your friends.  As a result, Touch becomes a great way to get feedback from all of your friends at once.

As well, Touch allows you to send private messages to individuals or groups outside the Touch conversation.  While obscure social networks like Elftown have had systems where you could see when someone had read your message, a lot of the newer networks and apps leave you in the dark about what happens to your messages after you send them.  Touch goes back to letting you see just how your friends react to your messages, including having status updates noting your friend drafting a response to a message you sent!

By combining some of the best old ideas with some of the newest innovations in social networking, Touch reinvents texting and file sharing for smartphone users.  Touch makes intimate group texting cool and it is a welcome app for smartphone users . . . at least until we all have videophones!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

With so many different games moving from the real world into the digitized realms of computer gaming, it is unsurprising that pinball games have been a staple computer game almost since personal computers became popular.  Unlike those who play video slot machines, pinball players tend to like some sense of order to their gaming.  Pinball players want their game to conform to the physical laws of the world and they play to thrill over the speed at which the game changes.  While a video slot machine player may play the same game in the home as they do in the casino, seasoned pinball players will tell you that playing a physical pinball machine and playing a computer pinball program are two very different experiences.

The line between the physical pinball machines and the computer pinball machines is getting a lot more narrow, thanks to Future Pinball.  Future Pinball is a freeware game construction program for Windows XP and subsequent editions of Windows.  The program requires only 19.2 MB of free drive space, but because you get to import many of your own graphics, you will want more space available.  Future Pinball is a construction program that has everything you need to create your own virtual pinball machine!

Future Pinball is best envisioned as a workshop for pinball machine enthusiasts.  You start with the empty frame of the pinball machine and then you select all of the elements you want to add to the virtual pinball machine.  All of the classic design elements of a physical pinball machine are present in Future Pinball, from bumpers to ramps to targets to additional flippers!  You are able to lay out a 3-D pinball machine with all of your favorite elements.

Once you have the basic “physical” elements of your personalized pinball machine loaded, you get to work on the style aspects.  Future Pinball makes it possible for you to load in any graphics you have on your computer.  You can make a personalized, unique pinball machine from your favorite media franchise or superstar or accent it with pictures and themes from your personal life!  After that, you may assign points to each component.  The game supports the addition of music files as well, so this can truly become your ultimate pinball machine.  If at that point you still have the willpower to resist playing your new creation, Future Pinball allows you to create the leveled games and challenges most pinball players have come to expect with pinball machines.

What makes Future Pinball so incredible is the already existing programming.  While there is a lot to configure within this game, Future Pinball comes programmed with the advanced laws of physics that guide pinball gameplay.  Each item you add to the machine has a specific composition and shape that comes programmed with realistic properties.  When you make your Future Pinball game, the virtual metal ball inside reacts as a real metal ball would, making this the most lifelike pinball game yet!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Sometimes, the coolest products are gadgets that are exceptionally specialized.  Advances in obscure fields like water reclamation, climatology and the study of aquatic environments often come because the technology associated with the field advances.  A very cool product that is advancing the study and measurement of dissolved oxygen in water is the YSI ProODO Handheld Optical Dissolved Oxygen Instrument.

The YSI ProODO is a handheld sensor array that comes with all of the sensing probes and hardware needed to do in-the-field dissolved water tests.  The YSI ProODO is a handheld device with a LCD display that can be backlit if you are doing dissolved oxygen tests at night.  The YSI ProODO looks somewhat like a tricorder from Star Trek: The Next Generation with its sleek design.  One of the smartest benefits of the ProODO is that the handheld device is both waterproof and buoyant.  To those outside the industry, it seems like common sense that you would want your equipment for testing water in the field to be waterproof, but that is not the case for all dissolved oxygen instruments!  YSI seems to understand that accidents can happen in the water and making the ProODO buoyant helps researchers protect their investment.

The YSI ProODO is available in several kits, most of which are determined by the length of the cable you want for the probe.  The ProODO has sensor cables ranging from one meter – ideal for laboratory work where you are close to your samples – to one hundred meters, ideal for testing deeper environments where it is impractical to visit or where disrupting the environment would prejudice the readings.

The ProODO is all about not disrupting the environment and ensuring accurate readings.  The accuracy of dissolved oxygen sensing equipment is often called into question because each testing area in an environment is considered unique.  Scientists in the dissolved oxygen field do not want unique; they want representative samples.  To that end, the ProODO’s sensor features a self-stirring mechanism that mixes water only at the point you want to read in order to provide a uniform representative sample.  Equally important is the fact that the sensor on the YSI ProODO maintains its calibration from deployment to reading.  The stable calibration is especially important when you are experimenting at depths that would require the 100 meter cable!

With a test memory of 5000 sets, the YSI ProODO eliminates the need for additional data storage.  Even so, the YSI ProODO comes with YSI’s Data Manager Software which allows users to upload their data from the ProODO to a computer.  In addition to providing powerful analytical tools, the use of the Data Manager frees up memory on the ProODO.  The ability to reformat the memory makes the YSI ProODO an essential long-term tool.

Field-tested for durability, innovative to provide representative samples and easy-to-use for clear data retrieval, the YSI ProODO delivers the cutting edge for the dissolved oxygen industry.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Happy Holidays from Rescuecom!

Today, as you spend time with friends, family and loved ones, we urge you to consider the less fortunate.  If you are reading this, you have access to the Internet and one of the most extraordinary technological tools in the world.  Not everyone is so fortunate.  In fact, the poorest Americans live without computer access or even telephones.

You have the power to use your new technology to help out a person in need.  96% of the population of the United States has a mobile phone.  You may have even gotten a new mobile phone or smartphone for the holidays!  While a part of the 4% that does not have a mobile phone includes people who just do not want the technology, a growing portion of the population simply cannot afford a cellular phone.  If you have looked around for a pay phone lately, you know that those who relied upon that traditional phone technology to spread holiday wishes may have disappeared from your area.

That is where you can make a difference this holiday season.  Many poor people have family members in other parts of the country or the world.  You can help connect poor, phoneless, people in your community with their distant loved ones, even if only for a phone call.  Smartphones with Internet access truly do make the world a smaller place and access to social networks through those smartphones may make for some real holiday miracles, even if you are just helping two people connect.

If your community has a large transient, disenfranchised or poor population, odds are there is a place they congregate.  Today is a great day to go there; bring a friend or several friends and your smartphones.  Politely introduce yourself when you arrive and ask the people there if there is anyone you could help them contact.  With your smartphone, you may be able to look up friends, family members or loved ones for the poor people there.  With social networks, you may even be able to connect two poor people without phones through friends in distant areas taking the same initiative!

For the cost of a phone call and the time it takes to help an impoverished person find contact information for another person on the Internet, you can make a real holiday miracle happen.  You have a cool phone that you might well upgrade by this time next year; helping to connect two people, even for a few minutes, can give you a joy that will last much longer.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Happy Holidays from Rescuecom!

For the last few weeks, we have been presenting you with cool gadgets, awesome websites and neat products.  The holidays are a great time to give and get all manner of technological wonders.  Today, we would like to share a special Holiday Cool Product Of The Day: it’s you!

You, your time and your simple presence can make the day better for those around you or even a stranger.  Today, take some time to be with your family.  It does not matter what religion, race, creed or color you are; your friends and family deserve the gift that is you.  And you deserve to get the gift of loved ones!  So today, why not put down the smartphones, disconnect from the Internet and sit face to face with the ones you love and let them know how important they are to you?

For those Santas who need last minute technical advice, computer support and computer repair, we at Rescuecom are here 24 hours.  We are happy to serve you and check back tomorrow for our next great gadget.  But today, the best product we can recommend is you!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com