Computer Support Blog

One of the dangers in starting a new social networking platform is that users will not flock to it simply because they do not understand what the network offers.  While that is primarily an issue for a marketing department, each new social network needs a hook, an angle unique from the other social networks that delivers something new to the Internet.  For that, new social networks need a decent Chief Product Officer, who helps determine what the Internet site actually offers to users and programmers who want to develop applications on their network.  As a relative newcomer to the social networking market, Klout has Chris Makarsky.

Chris Makarsky took a winding road to get to Klout and his career path was a somewhat uncommon one for a man who has risen to be Chief Product Officer of an Internet company.  While studying Economics and Psychology at the University of Virginia, Makarsky took an internship working for the Federal Trade Commission.  After getting his two B.S. degrees, he took a year off from school and went to work for Musictoday.  While working for the ticket vendor Musictoday, Chris Makarsky was intrigued by management techniques and after a year, he returned to the University of Virginia to begin his Master’s work.  In 2007, Chris Makarsky graduated with a Master’s of Science in Management of IT.  Armed with that degree, he was immediately hired by Yahoo! as a product manager.

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With all of the leaps forward in the way entertainment is presented, from enhanced audio standards to 3-D Blu-Ray players, it is almost surprising to learn that microprocessor production has been occurring on a two-dimensional scale for so very long.  Even the current generation of microprocessors, in stores now, runs on transistors that are two dimensional.  While they are faster and more intricate than the earliest transistors from 1947, they are essentially the same design.  Until now, the transistor has been refined by improved manufacturing methods and changes in the materials used to manufacture them.  All of that is about to change, though.  Intel is releasing computers based on their Ivy Bridge technology, the world’s first transistors designed with three dimensional pathways!

The Ivy Bridge processor is a 3-D Tri-Gate transistor and what that means to consumers is that it is fast!  The Ivy Bridge processor advances the Sandy Bridge microarchitecture that Intel pioneered and released in 2011.  While the Sandy Bridge used circuit pathways that were 32 nanometers wide, the Ivy Bridge improved the pathway to 22 nanometers!  With that improvement in the die, Intel’s new Panther Point (Series 7) chips will have more transistors per chip . . . by several orders of magnitude!  The change in ten nanometers allows Intel to use a vastly greater number of transistors in their new chips.

What does this change mean for you?

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Every company in the technology sector has a strategy and few companies have been as open about their outlook for the market as Nokia.  Nokia, the mobile phone manufacturer, is widely attributed with connecting one billion people to cellular networks through their innovative and popular devices.  Recently, Nokia unveiled its “Next Billion” Strategy.  While their stated goal is clear – Nokia wants to be the supplier for another billion mobile phone customers – their exact strategy to reach the goal is not as evident.  However, it is Mary T. McDowell who will be responsible for achieving the Next Billion goal!

Mary T. McDowell is the Executive Vice President of Mobile Phones at Nokia.  This means that the ultimate decisions and responsibilities for all things having to do with mobile phones at Nokia fall upon her.  While Nokia’s CEO plays an important role in achieving the Next Billion Strategy, McDowell’s marketing prowess with mobile phones will go a long way toward determining the success or failure of the plan.  Given that McDowell was the executive that shepherded the popular and wildly successful E-Series mobile phone from Nokia to the global marketplace (well in advance of the current CEO taking that position), it looks like McDowell is more than up to the task.

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Today, more and more is being expected of headphones.  Back in the day, you plugged headphones into your stereo or portable tape player (or portable CD player) and the headphones brought you music at a level that didn’t annoy those around you.  But now, consumers are plugging their headphones into more sophisticated electronic devices and they are demanding more from their headphones.  Koss proves that they are up to the new expectations of music enthusiasts with their Porta Pro KTC headphones!

Koss Porta Pro headphones have long been an industry standard for audiophiles who have enjoyed the high-quality sound and fashionable, not bulky, appearance of the Porta Pro.  The addition of KTC, Koss Touch Control, upgrades the popular Porta Pro headphones for the current generation of music enthusiasts.  The big breakthrough with the Porta Pro KTC headphones is that the cord that connects the headphones to your Apple music player – iPod, iPad or iPhone – now includes a discrete control panel and a microphone!

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As companies rise and fall in Silicon Valley, it is no surprise that the big tech companies frequently see employees migrate from one popular company to the next big thing.  While some of the big tech companies actively poach employees from their competitors, other tech companies seem to just attract a lot of employees from the companies with greater name recognition.  In the case of StumbleUpon, the comparatively small Internet company has a surprisingly high number of employees formerly employed at Google.  One of the most significant ex-Google workers who is now vital to StumbleUpon is Japjit Tulsi.

Japjit Tulsi made a lateral move in 2011 when he became StumbleUpon’s Vice President of Engineering from being Google’s Director of Engineering.  While at Google, Tulsi was responsible for creating Google Analytics, which is one of the standard-bearers of online traffic analysis.  That level of programming genius made him very attractive to StumbleUpon.  Prior to Google, Japjit Tulsi was a part of Microsoft’s executive development program.  At Microsoft, Tulsi served as a group manager in the engineering department.  Prior to Microsoft, Tulsi studied at Punjab University where he abandoned a law career in favor of the tech sector.

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In big technology companies like Microsoft, it is a rare thing for an executive in the Customer Service branch to make the mainstream news.  In fact, it is hard to make a splash in customer service such that you get noticed within the industry at all.  Customer service defines the old adage of “no news is good news;” if a customer service department is doing their job efficiently then you seldom hear about them.  But in 2010, one corporate officer in the technology sector’s customer service division stood out.  That person was Barbara Gordon and she boldly challenged Google to rise to the level of customer service Microsoft delivers!

Barbara Gordon serves as the Corporate Vice President for Customer Service and Support for the Microsoft Corporation.  In 2010, she wrote a blog that became famous in the technology industry.  The article, Microsoft’s Support Sets Us Apart, garnered mainstream media attention by boldly calling out Google for its lack of customer service options.  While some in the industry characterized the gambit as brazen, Gordon used the media attention to constructively criticize Google while touting the strong customer service department at Microsoft.  When Google floundered in its response – even now it offers easy access only to Internet customer service support – Gordon’s risky public statement paid off for Microsoft.

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Demand Media had a pretty rough 2011, though its Fourth Quarter earnings were actually better than expected.  A provider of videos, blogs, and other media over the Internet, Demand Media has been working to transform the way people use the Internet for education and entertainment.  While the company has been growing, Demand Media’s Board has been buying back its stock and the company is not quite where the executives and analysts thought it would be.  Dave Panos is the man who will change the direction of Demand Media!

Dave Panos is the Chief Strategy Officer of Demand Media and his plans for the company are ambitious.  Because Demand Media is known for delivering original Internet video content the company is in competition with many distribution channels, like YouTube.  Panos organized a strategic partnership with competitor CoverItLive.  By pairing Demand Media and CoverItLive, Panos helped increase the video base of Demand Media dramatically, which allows Demand Media to reach a much wider audience.  Having the vision to partner with potentially vulnerable competitors is part of what makes Panos a truly great Chief Strategy Officer.

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In the midst of the worldwide recession, as companies like Facebook prepare to make billions of dollars overnight, there are still some websites devoted to giving on the Internet.  The giving sites are attempts to remind people who have Internet access that they live in a land of (comparative) plenty and that no matter how bad your problems are, there is someone, somewhere in the world, who has it much worse than you do.  You have the ability to help others at minimal cost to you.  That is the philosophy behind Philanthroper.com, which is arguably the coolest giving site on the Internet!

Philanthroper.com is a website that challenges visitors to donate to worthy nonprofits – 501(c)3 groups – each and every day (if at all possible).  The site has a very simple design and exists, not to make money for itself, but to raise money for charities most people have never heard of.  In order to encourage donations on a regular basis, Philanthroper.com only allows donations from $1 – $10.  The site’s founder hope that by limiting the amount of the donations, you will be encouraged to come back each day because giving was not that difficult the day before!  On the other end of the equation, founder Mark Wilson hopes to conclusively illustrate that many people doing a little bit each day adds up to a lot.  By having many people pooling a fraction of their resources, they may still do a great deal of good.

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Corporate executives of major companies have a lot on their plates; that is the nature of the position.  Because of the burdens of the industry, technology companies have additional stresses and responsibilities that add to the CEO’s responsibilities.  As a result, the very best CEOs in the technology sector tend to hire a close cadre of people whom they can trust absolutely.  The CEO relies upon these close corporate officers to oversee the minutiae while they focus on the big picture for a company.  Usually, one of the key hires to make a tech sector CEO successful is the hiring of a head of human resources.  Mark Pincus of Zynga certainly qualifies as successful and part of his success comes from his reliance upon Colleen McCreary.

Colleen McCreary is the Chief People Officer of Zynga.  In that role, McCreary frees up CEO Mark Pincus to worry about things other than the staff of Zynga.  As Chief People Officer, Colleen McCreary is the woman to see about applying for jobs and all other human resource issues at Zynga.  McCreary has been with Zynga since 2009 and helped the company staff up as the Facebook games Zynga produces became more popular.

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If you check out the technical news sites regularly, you might well be baffled at the updates they frequently have about Legos.  Legos, for those not in the know, are small plastic building toys used to create buildings, vehicles and other structures and devices using standardized plugs and sockets.  Legos first hit the market in 1949 and have grown steadily over the decades since.  They are a children’s toy, one that many adults may not have considered for years.

Why, then, are Legos so prominently featured on so many of the technical sites?

In recent years, Legos have exploded with popularity again.  During the brand’s last major lull, the Lego Company expanded their influence by licensing Legos with major niche franchises.  As a result, Lego capitalized on the popularity of other brands, like Star Wars, Pirates Of The Caribbean, and Spider-man, by creating corresponding Lego sets of places, vehicles and characters from those franchises.  That gambit worked for the business model, but it also gave an entire subculture – the AFOLs – the opportunity to “come out.”  AFOLs are Adult Fans Of Legos and the largest AFOL site on the Internet has four thousand members!

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