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Mobile Commons: The Short Message Service Of The Future!

As the United States comes into another election year, political activism is once more on the rise.  But for those for whom politics is more than just an every-four-year event, new technologies are making their political activism more effective.  One of the relatively new technologies used by activists is the Short Message Service.  Among the various Short Message Services, Mobile Commons stands out for its effectiveness.

Mobile Commons is a marketing platform designed for smartphone users.  The Internet-based application acts as a social network that allows you to connect your smartphone to the smartphones of all of your friends.  Then, when you have an important issue that you need transmitted through your networks, the Mobile Commons application acts as a Short Message Service.  As an SMS, Mobile Commons helps transmit both messages – via the phone portion of your smartphone – and text documents to everyone with whom you have a relationship.

The benefit of the Mobile Commons application to political activists is almost self-evident.  As soon as you learn of an issue that affects the people in your network, you may inform them all simultaneously using Mobile Commons.  But as important, as a leader of a group, you may help guide the group to a specific course of action using Mobile Commons.  Using Mobile Commons, you may draft a form letter to your Representative or Senator (or any person you need to get a message to) and send it with your voice message.  As a result, within minutes of learning of a bill, news event or other political controversy, you and your entire network can spread the word and tell those people in power exactly what you want them to do!

Mobile Commons is not limited to just political activism in its usefulness as an application.  Large families may benefit from using Mobile Commons.  For example, if your large family is in the process of becoming even larger, Mobile Commons can be an invaluable tool.  You may use Mobile Commons to send everyone in your family network announcements about new births or other vital family events and attach photos of the new baby.  Using Mobile Commons, members of your family network may then spread the good news and pictures with people in their lives.

There are many applications that allow networking and sharing, but Mobile Commons puts it together in a very effective, easy-to-use platform that has a proven record of success.  That makes Mobile Connect very cool for activists and genuinely social people.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Using Technology To Keep Politics Clean, Sheila Krumholz Helped Build OpenSecrets.org!

The Internet may well be the last frontier in the United States, if not the world.  After all, the Internet has almost singlehandedly made the word “pioneer” relevant again.  Much of the pioneering spirit embodied by the Internet comes in the form of trailblazers who simply took something tedious in the real world and made it simple, cool, or relevant, in the digital universe of the Internet.  Sheila Krumholz is one such Internet pioneer.

Sheila Krumholz is the Executive Director of the Center for Responsive Politics, a non-partisan political watchdog organization.  Krumholz is responsible for transforming the tedious Open Secrets book of records to OpenSecrets.org, one of the most flexible, insightful and accurate political websites on the Internet.  OpenSecrets.org is, by and large, an online database of campaign contribution records for every United States Federal election from 1990 until now!

At the University of Minnesota, Krumholz studied international relations and political science.  What seemed to interest her most, however, was the strong relationship between money and politics.  While studying politics, she began researching.  This research took her to Washington, D.C. where she rapidly immersed herself in the filing cabinets of Congress.  Hired by the Center for Responsive Politics, she poured through every campaign finance record she could find to trace exactly what corporations were influencing each politician at the national level.  Krumholz would probably still be digging away in dusty basements had she not developed OpenSecrets.org.

As the scale of presidential and congressional elections in the United States became financially unwieldy, Krumholz saw a potential niche on the Internet that was missing.  She saw that the Internet was giving everyone who had a political opinion a chance to raise their voice, but that there was a severe shortage of facts and archives for retrieving facts on campaign finance.  Krumholz led the team that made the vast database of Federal Election Commission donation records available to anyone who was connected to the Internet.  She conceived of OpenSecrets.org as a resource for all citizens. Krumholz wanted to make the site into more than just a simple page about the Center for Responsive Politics.  With her vision, that is what the site became!

Krumholz is a patriot as much as she is a pioneer.  Serving now as the Executive Director of the Center for Responsive Politics, her role is much less technical than it was for the years while she was helping to develop the award-winning website.  While she remains deeply interested in the statistical analysis tools OpenSecrets.org continues to develop, her day to day concerns involve fighting for campaign finance reform.  An expert on the subject, Krumholz and the Center for Responsive Politics are exceptionally careful to not endorse any specific plan for campaign finance reform while continually educating citizens and politicians on the inarguable links between campaign donations and political actions in Washington.

Sheila Krumholz effectively blazed a trail using the freedom the Internet provides to help educate every United States citizen on the inner workings of the federal government!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Facebook Applications That Use Your Friends’ Photos!

Despite its faults with repeatedly recommending the same hundred people to be your friend, Facebook remains a very cool social network.  Facebook is a social network where you can communicate with friends far and near and even people you just wish were your friends, all at once.  The social network that Mark Zuckerberg founded on the concept of exclusivity is now a universally-recognized facet of United States popular culture.  One of the nice elements of Facebook is that it serves as a platform for applications that do not take Facebook all that seriously.  Two of the coolest such applications are Face-Invaders and the Photo Booth Friends video slot machine.

Face-Invaders is a very simple application for Facebook.  The Face-Invaders game is a recreation of the classic 1980s video game Space Invaders.  The difference, though, is that instead of generic aliens, the creatures descending from the sky are made up of Facebook photos of your Facebook friends!  You use your own Facebook photo in Face-Invaders as the defensive weapon to save the world.

The game is very simple to play, just as Space Invaders was.  As your friends float down from the sky, you shoot them until the rows of friends are all gone.  Moving your avatar is easy, as you simply tilt your tablet computer or smartphone in the direction you want to go. To fire your weapon, you simply tap your portable device’s screen.  Face-Invaders can be a nice cathartic tool when people you are friends with on Facebook have annoyed you in real life!

For a more positive spin on using your Facebook friends’ photos, the DoubleDown Casino application on Facebook has Photo Booth FriendsPhoto Booth Friends is a standard video slot machine on Facebook, except that all of the symbols are profile photos from your Facebook friends.  Photo Booth Friends is a cool application in that you may let the program choose which friends it represents in the game or you may associate specific friends with different winning values.  Suddenly, your loved one may help you win big at the virtual casino!

Photo Booth Friends is otherwise a very typical video slot machine on the DoubleDown Casino platform.  Photo Booth Friends is a twenty-line video slot machine with eleven different symbols, including Bonus Game and Scatter symbols.  The bonus game for Photo Booth Friends is the aptly-named “snapshot bonus” that makes further use out of your friends’ Facebook photos.

Facebook profile photos can be fun or troubling, but with applications like Face-Invaders and Photo Booth Friends, you can see a lot more of your friends while gaming on Facebook!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Tom Gerhardt, Half Of Studio Neat!

The relationship between art and commerce has only been made more complicated by the rise of the Internet.  On the one hand, artists now are able to present their works to a vastly broader audience and entire sites like Art.net have sprouted up to use the Internet to promote art in all of its forms.  On the flip side, with so many more people exploring and presenting artwork, the market has been flooded and many artist sites are choking with starving artists, none of whom are buying.  As well, the lack of real safeguards for images and representations of artwork on the Internet makes it much more difficult to protect the intellectual property of artists.  One artist who has effectively blended artwork and emerging Internet technologies is Tom Gerhardt.

Tom Gerhardt is one of the two co-founders of Studio Neat.  Studio Neat has a stated goal of designing simple accessories for popular technologies.  Lacking a corporate model or drive, Gerhardt is much more concerned with the artistic aspects of the products he designs.  Gerhardt is an idea man who makes interesting functional gadgets, but he does not prioritize selling them, which might be why you have not heard of Studio Neat.

Tom Gerhardt is a world-renowned artist, first and foremost.  Gerhardt pioneered the ring technology that makes the stone mouse work, which is very cool.  In addition to appreciating a strong sense of simplicity in design, Gerhardt is known for having a sense of whimsy.  One would have to be whimsical to design a mud-based interface for computers.  Yes, Gerhardt is spearheading the MudTub, a computer interface that works by having a computer user play in mud.  The MudTub might be for a niche audience of people who want to move around in wet dirt, but the fact that someone had the idea to manipulate computer devices using playing in mud is a remarkably clever one.

Gerhardt and his partner at Studio Neat, Dan Provost, recently designed the Glif.  The Glif is a mount and stand for use with the Apple iPhone 4 and 4S and Gerhardt appealed to Apple fans online to actually fund its production.  The Glif is a very simple black mount with a threaded screw hole that allows you to attach your Apple iPhone 4 to any standard camera mount!  The simplicity of the idea is incredible; Apple promoted the iPhone 4 on its photographic abilities without ever producing a device that would allow it to be attached to other, existing digital camera accessories!  Gerhardt saw the need and created an inexpensive, simple device that met the need in a stylish way.

With creations like the stone mouse, Glif, and MudTub under his belt or in development, artist Tom Gerhardt is someone to watch for the next great fusion of art and technology!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Iqua 603 Sun Bluetooth Headset: Solar Powered Phoning!

With more and more states adopting hands free laws and the National Traffic Safety Board issuing an advisory to Congress that no electronic devices should be used while driving, Bluetooth technology is becoming more important than ever.  With so many different Bluetooth headsets on the market, it can be difficult to determine which Bluetooth headset is the right one for you.  One of the best on the market, especially for those who are environmentally conscientious, is the Iqua 603 Sun Bluetooth headset.

The Iqua Sun is a discrete Bluetooth headset that does not call much attention to itself.  With its muted black shell and earbud-style design, the Iqua Sun is not as flashy as many Bluetooth headsets.  The fact that the Iqua Sun does not sparkle or try to impress users with its simple appearance is not a good reason to disregard this very cool Bluetooth headset.  This Bluetooth has substance and it comes in the form of its solar powered battery.

The Iqua Sun is solar powered, which makes it one of the most environmentally-responsible Bluetooth headsets on the market.  Whenever you are outside walking with your Iqua Sun in your ear, it will charge off direct and indirect sunlight!  This makes the Iqua Sun an ideal Bluetooth headset for active outdoors enthusiasts who need to remain connected even when they are out in the elements.  For use at night, inside, or other dark environments, the Iqua Sun falls back on a Lithium Polymer battery that has a 9 hour talk capacity.  By the time you exhaust the battery, the sun will be back up to recharge it!

Because Iqua designed the Sun for substance more than style, the Iqua Sun Bluetooth Headset has very easy-to-use controls.  Outfitted with only a volume control toggle and call button, the Iqua Sun is one of the least complicated to operate Bluetooth headsets on the market.  At only twelve grams, the Sun is very light in your ear, making it one of the most comfortable Bluetooth headsets as well.

The Iqua Sun operates on any Bluetooth-compatible device that uses Handsfree 1.5 and Headset 1.1.  In addition to having the impressive solar power function, the Iqua Sun has a decent range.  You may pair the Iqua Sun with up to eight different hands-free, one at a time. The Sun remains connected to its device even when your phone, smartphone or other hands-free device is up to ten meters away.

The Iqua Sun Bluetooth Headset is a very cool Bluetooth headset that is ideal for those who like both being outdoors and having access to their gadgets.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


What Do You Do When You’re Done With Google And Facebook In Dublin? Ask Otilia Otlacan!

The very popular film The Social Network chronicled the rise of Facebook, but because the movie is concerned with the origins of Facebook, many people associated with the company were not featured in the film.  One notable person who joined the Facebook family well after the events depicted in The Social Network was Otilia Otlacan.

Otilia Otlacan worked for Facebook for one year at Facebook’s Dublin offices.  As an Advertising Operations Associate, Otlacan was intimately involved with effectively branding Facebook for the UK marketplace.  Equally important, Otlacan was responsible for positioning brands like Kellogg’s, Sony, Visa and Chevrolet on Facebook in Europe.  At a time of financial instability worldwide, Otilia Otlacan was developing and executing advertising campaigns on Facebook for some of the world’s biggest companies!  As an Advertising Operations Associate, Otlacan ran advertising campaigns for Facebook that impacted markets in twenty-five counties and fifteen different languages!

How did Otilia Otlacan become such an advertising powerhouse when she only received her Master’s degree in marketing in 2003 (at age twenty-six!)?  Otlacan is a very talented professional, who seemed destined for success when she first received her certification as a Programming Languages Analyst from the Romanian Ministry Of Education.  From there, she focused her attentions on marketing throughout Europe.  For a few years, she worked for local computer and marketing companies in Romania, Athens and Dublin.

Her big break came when Google discovered Otilia Otlacan.  In 2006, Otlacan became an Advertising Account Associate for Google in Dublin.  There, she was responsible for creating the Google AdSense market for the UK.  Primarily responsible for promoting Google AdSense across the countries in Europe that had not been exposed to – or successfully integrated – Google Ads, Otlacan made Google advertisements a powerful tool for many European businesses.  Her success with Google made her very attractive to other businesses in Europe that saw how successful she was with promoting the Google advertising platform in the UK.  Otlacan left Google to help smaller companies like muzu.tv and Jolt Online Gaming improve their revenue streams through more effective advertising.  She was so effective as Jolt’s Online Marketing Manager that Facebook wooed her when they needed an Advertising Operations Associate in Dublin!

Now, Otilia Otlacan is a marketing manager for Innova Systems & Technologies and she runs her own business.  In 2008, Otlacan and Andrea Franco formed RightFit Media, which they run together.  RightFit Media is a consulting firm that helps companies effectively advertise on the Internet.  Otlacan also runs a very popular blog on online advertising, sharing her expertise with the world!

Otilia Otlacan is smart, stylish and has experience sought after by multi-billion dollar companies like Facebook and Google; but now that she is striking out on her own, her experience can help your company, too!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Memebase: One Source For Cool Humor!

Computer users have made the World Wide Web into an outlet for humor since the formation of the Internet.  Because humor is so subjective, sites that simply distribute mainstream humor, like syndicated comic strips or humorous anecdotes, tend not to draw the attention needed to become a true Internet phenomenon.  As the Internet meme phenomenon grows, one site stands out as a funny, edgy humorous site.  That site is Memebase.

Memebase is a free to use, free to view website that offers anyone with a sense of humor the chance to express it using Internet memes.  For those unfamiliar with the phenomenon, Internet memes are an offshoot of lolcats that use pictures of more than just cats.  Internet memes use pictures that have been culled from pop culture and you use to make single-panel jokes or multi-panel strips.  Memebase has collections of Internet memes that combine classic pop culture images with drawn images that have become as well-recognized in the Internet meme community.  Those drawings are often crude and focus on basic facial expressions that meme designers may reuse with different statements for almost infinite comic potential.

Memebase has a very easy-to-use interface.  The home page is a list of the current featured memes and the site has the organization of a standard blog.  Instead of blog articles, scrolling down transports you through various current memes.

One of the real distinctions of Memebase over many, similar sites, is the on-site meme builder.  Clicking on the Meme Builder tab on the front page of Memebase, you get the ability to create memes almost instantly.  Memebase includes over sixty premade photograph memes, most of which are unique to the site.  Some, like a stock image of Bill O’Reilly or Fry from Futurama are a little more universally-recognizable.  By clicking on the “Caption Now” button, you may make a brand new, humorous meme in seconds.  After that, another button allows you to share your meme with the Memebase community.

The humor on Memebase is almost-constantly rotating, so there is always material that is new and funny.  Because humor differs so much from person to person and culture to culture, it helps to know that the Internet meme phenomenon is not for everyone.  The humor on the site can be very edgy, though the visual component of the site is always safe for work.  For example, on the front page of Memebase, there was a simple meme of an anagram followed by a photograph of a face with a shocked expression.  While some might find the visual representation of how “Mother In Law” is an anagram for “Woman Hitler” hilarious, others might appear just as shocked as the reaction picture attached to the first panel.  That is the nature of humor, though, and Memebase accepts humor of all kinds.

For adults looking for a laugh or looking to put a humorous idea into print using already-created images, Memebase is an invaluable resource.  At the forefront of the Internet meme phenomenon, Memebase remains cool.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Working His Way Up: Gurdeep Singh Pall Rose From Engineer To A Vice President Of Microsoft!

If you spend time going through the corporate biographies of executives in the tech sector, it is very easy to get bored.  The story with so many executives is a familiar one: they went to business school, they took a business job, and they became a business leader.  Wow, someone started on a career path and they ended up at the end position of their chosen career path!  This is a pretty predictable story and one that plagues so many corporate biographies.  So, it is the atypical executive who stands out.  Gurdeep Singh Pall is just one such executive!

Gurdeep Singh Pall is the Vice President of Information Platform And Experience at the Microsoft Corporation.  In that role, Pall developed and promoted the Microsoft Lync system which has made video telecommunication more of a reality than ever before.  Pall is responsible for many important aspects of Microsoft’s Bing platform as well, including its research and development and promotion.  His real passion seems to be for working on the Bing platform’s speech recognition, mapping and mobile applications.

Part of what makes Gurdeep Singh Pall’s story so interesting is how he ascended to the position of Vice President, Information Platform & Experience.  He began at Microsoft as a software engineer, like so many people do.  Like visionaries in the field like Steve Jobs and Bill Gates before him, Pall had a vision to solve a complicated computer problem and he helped to design the LAN Manager Remote Access Service.  With that heady accomplishment, he moved to the Windows NT development team where he made several valuable contributions to the emerging OS through several of its incarnations.  In 1996, Pall was recognized for his achievements in pioneering VPN, the virtual private network.

After that, the software engineer became more of an executive.  Microsoft promoted Pall to the general manager of Windows Real-Time Communications and he served as the Vice President of the Office Lync And Speech Group.  There, he continued to use his engineering experience as he guided the team to the release of Lync.  Pall holds over twenty patents for technology he developed, most of which is in the emerging field of voice over internet protocol.  He helped pioneer the computer telecommunications field; when we have actual video phones, no doubt they will be based upon programming Pall developed!

Gurdeep Singh Pall has had an interesting career with Microsoft rising fast in the company because of his innovative ideas and technical acumen.  It is hard to imagine what he will come up with next!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Why Wikipedia Should Be Praised for the Blackout

Today, Wikipedia is dark in the United States.  While Wikipedia users have been subject to pleas for money and frequently unsupported articles, this is the first time Wikipedia has ever made an overtly political move.  Wikipedia is the highest profile Internet site participating in the online protest against SOPA.  Yesterday, Alexa had Wikipedia rated as the sixth most popular website in the world.  Participation in the Internet protest against SOPA is elevated by Wikipedia’s participation.

Bravo to Wikipedia!

For those unfamiliar with the issue, the Stop Online Piracy Act is a bill the United States Senate is currently debating.  It is the Senate equivalent of the House’s Protect IP Act.  The stated goal of SOPA is to protect the intellectual property of those who use the Internet for advertising and media distribution.  Critics of SOPA and PIPA argue that the methods written into the bills range from dramatic overkill – the ability for the United States Federal Government to seize servers that pirated materials pass through – to utterly ineffective, i.e. the attempt for the U.S. to moderate a worldwide network like the Internet.  Even many of SOPA and PIPAs supporters are queasy or unclear about what the law, if executed, would actually mean for Freedom Of Speech.

Wikipedia is obstructing all access to its site today as part of a protest against SOPA and PIPA.  The metaphor is an apt one and the educational potential is incredible.  Of course, Wikipedia’s blacking out the site is meant to illustrate that should Congress pass SOPA, sites like Wikipedia could be shut down abruptly and with much less respect than the protest did (users were notified over a day in advance that Wikipedia would be participating).  For those not hip to the issue, visiting Wikipedia today and discovering it dark affords Wikipedia the unparalleled ability to educate its users.  By providing users with information as to what SOPA proposes Wikipedia might just wake up the sleeping giant that is the American electorate.

While some might argue that it is inappropriate for Wikipedia to stage such a protest, the Wikimedia Foundation’s statement on the subject is remarkably articulate.  There, the site’s controlling board point out that, making SOPA into law would dramatically impact Wikipedia and that, because the site is not beholden to stockholders, they ought to raise their voice.  With ironclad logic like that it seems particularly cowardly that Facebook, the #2 site on the Internet, did not participate as well.  As a haven for even the most banal free speech, the passage of SOPA would certainly affect Facebook as well.

At this point, SOPA is virtually dead in the Senate and President Obama has done everything but explicitly state that he will veto SOPA should it reach his desk.  Too often, though, we look at history and wonder why people did not speak up while sweeping changes robbed citizens of their lives, liberties or property.  Today, Wikipedia stands up and the Internet is better for it.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


More Than A Studio Exec, Sue Kroll Promotes New Technologies!

Marketing used to be a far more limited industry before the Internet.  With the rise of viral videos, the release of a movie trailer on the Internet can become a phenomenon in and of itself.  Viral marketing campaigns on the Internet have been known to make obscure movies with little potential appeal into cultural phenomena.  No one seems to understand the role of changing technologies in promoting films than Sue Kroll.

Sue Kroll is the President of Worldwide Marketing for Warner Bros. Pictures.  She has held the role since January 2008, when the position was created for her.  Prior to 2008, Sue Kroll served as Warner Bros. President of the International Marketing Division, a post she assumed in 2000.  The change in title is hardly just a semantic one; Kroll’s successes at promoting Warner Bros. films internationally led to the breakdown in barriers between the domestic and international divisions at Warner Bros!  By combining the domestic and international divisions into a worldwide marketing team, Kroll has rebranded Warner Bros. movies throughout the world.  That new, consistent, message has resonated with moviegoers around the world as her efforts made international phenomena out of the Harry Potter film saga, The Matrix sequels and the Oceans franchise!

Kroll rose through the ranks at Warner Bros. after working for Viacom and Turner Broadcasting.  While working for Turner Broadcasting, she was responsible for bringing TNT and the Cartoon Network to Europe.  One need only consider EuroDisney to know that not every American idea takes root overseas, but with Kroll’s guidance and market savvy, she literally built the Turner Broadcasting network in Europe!

At Warner Bros, Susan Kroll has refined her position and strengthened Warner Bros. position by being responsive to new technologies.  A key part of Susan Kroll’s international strategy to promote films is to respond to the market and adapt.  For example, when the first trailer for Green Lantern did not spark the enthusiasm and viral status on the Internet that Warner Bros. hoped, Kroll altered the marketing approach.  She waited until all of the special effects for Green Lantern were completed and released the new trailers a comparatively short time before the film was theatrically released.  By promoting the special effects right before the movie came out, Kroll created a type of “impulse item” demand for the movie that made it enough of a success at the box-office for Warner Bros. to consider building the film into a franchise.

Susan Kroll is one of the most powerful women in media today and she retains her authority in the marketplace, in part, by using the fantastic technological tools now available to her!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


511-520 of 1857
© 1997-2024 RESCUECOM Corporation
Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending