Computer Support Blog

Online gaming has taken a few major turns in recent years, especially in terms of type of players and company business models. Until recently, most games on the Internet were for hardcore gamers. Now, anyone can find a game online that he or she will enjoy playing.

Social networking games have created a window into the gaming world for casual players by creating thousands of games that are free and very easy to play. These games come with a revolutionary business model that other types of games are slowly adopting.

Massively Multiplayer Online games, known as MMOs, are a type of game in which players from all over the world can play the game together in an online world. MMOs can be any type of game, but Role Playing Games (or RPGs) are the most popular. These MMORPGs, like the well-known World of Warcraft game, are beginning to change.

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If you play games on Facebook, you know about Farmville. No matter your opinion on the game itself, there is no denying that Farmville is a huge success. As is Zynga, the company that created Farmville.

Zynga currently has four of the past year’s top ten games on Facebook, according to Gameinformer. These games, of which Farmville was not one, were ranked based on how highly players recommended the games.

Zynga’s Farmville remains a very popular game, even if it did not make that list. How and why is it so popular? Why do people play a game where they have to run a farm? How does Zynga make money from these free Facebook games?

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The popularity of Glee has made the music term “mash-up” a household phrase.  In case, however, you aren’t into that trend, a mash-up is when a music producer combines two songs that are not inherently alike, but share a similar characteristic either musically or thematically.  In the entertainment and corporate worlds, mergers often act like mash-ups and they have been occurring with increasing frequency over the last decade.  One of the most peculiar mergers came when Disney purchased Marvel Entertainment in 2009.  Marvel Entertainment is the parent company that oversees Marvel Comics, Marvel Studios and Marvel Digital Enterprises.  Since the buyout, Disney has been making a lot of money off Marvel, especially through summer blockbuster films like Iron Man 2 and Captain America: The First Avenger.

But fans of Marvel Entertainment’s projects have been waiting for something substantive and new to come out of the Disney buyout for years.  Marvel Studios, for example, had all subsequent projects through this summer’s The Avengers in pre-production when Disney bought Marvel Entertainment.  Finally, the results are evident and Avengers Alliance embodies just what the buyout might mean for Marvel fans.  Avengers Alliance is a new video game for Facebook produced by Playdom.

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The Internet truly has made the world smaller in many ways.  With communications over the Internet happening virtually instantaneously, the people of the world are more interconnected than ever.  This interconnection between geographically and culturally different people is especially evident on Internet social networks.  Just because the connectivity between people exists in the Internet does not necessarily mean that it is well-understood.  To understand the real impact of online activity, one needs impressive analytical tools like those offered by Gnip.  Gnip needs Chris Moody.

Chris Moody joined Gnip in the middle of 2011.  Hired by CEO Jud Valeski, Moody assumed the dual roles of President of Gnip and Chief Operating Officer.  In the two executive positions, Moody essentially runs day-to-day operations of Gnip.  Chris Moody is directly responsible for the company’s development and while Valeski and the Board of Directors determine the overall direction of Gnip, it is Moody who is responsible for managing the company to get it there!

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Over the past few years, online social networking sites have caused more and more of our social interactions to happen online. They have also changed the way we interact with our friends, even changing the definition of the word ‘friend’, but they have not changed basic human nature.

There have always been people who do not understand that their friends and acquaintances have no interest in all the tiny things they do in a day. There have also always been people who never share huge life events with their friends. Both of these types of people are still present on the Internet. Look at your Facebook feed sometime and you will notice exactly that – some people over-share and others never share. Thankfully, there are also plenty of people in the middle range who know what and how much their friends really want to know.

Soon, Facebook will allow those over-sharing people to post everything they do on other websites onto their profiles. This new release is not as widely supported as Facebook might wish. Pandora, the hugely popular Internet radio website, is one of the sites that are hesitating to allow Facebook to automatically publish every song a user listens to, onto the user’s profile. Pandora is reacting the same way that the majority of people would react: “My friends do not need to know every song I hear.” Pandora does publish on Facebook already, but the site does not want to publish everything automatically.

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Internet social networks are still a relatively new phenomenon and as a result, programmers, businesspeople and the public do not yet fully understand the nature and impact of them.  For sure, Myspace, Facebook, and Google+ have all grown and attracted people to them, but there are few people who understand why.  To unravel this great mystery of why people use Internet social networks and how to retain users, there is Paul Adams.

Paul Adams is fascinated by sociology and studied social media on the Internet as it developed.  Adams holds a Bachelor’s degree in Design in Industrial Design and he earned his M.S. in Interactive Media.  Armed with those credentials, he initially entered the workforce as an industrial designer.  As a free agent, Paul Adams designed car interiors for Faurecia and he designed the vacuum that became Dyson’s best-selling vacuum in Japan!

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If you have seen The Social Network, you know the Hollywood version of the history of the creation of Facebook.  In the movie, Mark Zuckerberg created Facebook for the programming challenge and the status of creating the “next big thing.”  When Sean Parker comes into the mix, the priority with “The Facebook” is keeping the site cool and hip, as opposed to monetizing it.  This is actually one of the details from the film that jives with reality.  However, there came a time for Facebook to monetize and when it did, it was Sheryl Sandberg who made the cool Facebook into a multibillion dollar advertising platform.

Sheryl Sandberg is the Chief Operating Officer of Facebook.  Sandberg arrived at Facebook in 2008 after being wooed away from a potential job at Google.  That hiring was seen as a real coup for the Facebook team and shortly after joining the company, Sandberg initiated the advertising program that changed Facebook from a potential cash cow into a multibillion dollar moneymaker.  By 2010, Facebook was showing a profit, which was virtually unheard of in Internet social networks.

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Google+ has some real challenges to overcome as it becomes the new kid on the block of social networking sites.  Even so, Google has shown resiliency in its corporate history, so there is every reason to believe that Google+ could become the next Facebook at the top of the social network food chain.  Here is why Google+ may well succeed:

1. The social network market is dynamic.  Google+ enters the social network race exceptionally late.  Even so, the rise of Facebook and Twitter over Myspace illustrates that users have remarkably little brand loyalty to their social network.  Users have Facebook for friends and family contact, Picasa for online photo storage, and LinkedIn for professional networking.  Google+ combines all of those aspects, especially the data storage options for photo albums, all on one platform.  With over 40% of social network users belonging to 3-5 social networks, it is clear that social network enthusiasts enjoy the process of exploring new networks.

2. The Google+ interface.  The Google+ social network is based on the idea that people have several different groups or cliques to which they belong.  You make your own groups and associate your friends and acquaintances with whatever group you want.  You can watch as people move you between different groups.  The advantage is that you have the ability to compartmentalize the different people in your life and that is a clever way to run a single profile over many different interests.  The ever-changing nature of the Google+ relationship model encourages you to check in frequently.

3. The advertising.  Google+ advertising constantly during prime time this holiday season hits all of its key demographics fast, making it seem like it is an already established phenomenon.

4. A solid revenue model.  Google+ arrives on the social networking scene with its fundamental advertising revenue model in place.  Because Google’s AdSense is already in place and integrated with the Google+ platform, Google does not need to devote nearly as many resources to courting advertisers.

Google wants a piece of the social networking business, but they are coming very late with Google+.  Even so, it seems the platform has everything needed for Google to have another success in its portfolio.  Because social network users are fickle enough to constantly change their relationships, Google+ seems to have an interface that speaks directly to its target demographic.  Just as Google+ allows users to move friends among different groups the user creates, Google hopes to woo users from the other social networks.  Hopefully, it has a model to keep them there once they land on Google+!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

Despite its faults with repeatedly recommending the same hundred people to be your friend, Facebook remains a very cool social network.  Facebook is a social network where you can communicate with friends far and near and even people you just wish were your friends, all at once.  The social network that Mark Zuckerberg founded on the concept of exclusivity is now a universally-recognized facet of United States popular culture.  One of the nice elements of Facebook is that it serves as a platform for applications that do not take Facebook all that seriously.  Two of the coolest such applications are Face-Invaders and the Photo Booth Friends video slot machine.

Face-Invaders is a very simple application for Facebook.  The Face-Invaders game is a recreation of the classic 1980s video game Space Invaders.  The difference, though, is that instead of generic aliens, the creatures descending from the sky are made up of Facebook photos of your Facebook friends!  You use your own Facebook photo in Face-Invaders as the defensive weapon to save the world.

The game is very simple to play, just as Space Invaders was.  As your friends float down from the sky, you shoot them until the rows of friends are all gone.  Moving your avatar is easy, as you simply tilt your tablet computer or smartphone in the direction you want to go. To fire your weapon, you simply tap your portable device’s screen.  Face-Invaders can be a nice cathartic tool when people you are friends with on Facebook have annoyed you in real life!

For a more positive spin on using your Facebook friends’ photos, the DoubleDown Casino application on Facebook has Photo Booth Friends.  Photo Booth Friends is a standard video slot machine on Facebook, except that all of the symbols are profile photos from your Facebook friends.  Photo Booth Friends is a cool application in that you may let the program choose which friends it represents in the game or you may associate specific friends with different winning values.  Suddenly, your loved one may help you win big at the virtual casino!

Photo Booth Friends is otherwise a very typical video slot machine on the DoubleDown Casino platform.  Photo Booth Friends is a twenty-line video slot machine with eleven different symbols, including Bonus Game and Scatter symbols.  The bonus game for Photo Booth Friends is the aptly-named “snapshot bonus” that makes further use out of your friends’ Facebook photos.

Facebook profile photos can be fun or troubling, but with applications like Face-Invaders and Photo Booth Friends, you can see a lot more of your friends while gaming on Facebook!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com

The very popular film The Social Network chronicled the rise of Facebook, but because the movie is concerned with the origins of Facebook, many people associated with the company were not featured in the film.  One notable person who joined the Facebook family well after the events depicted in The Social Network was Otilia Otlacan.

Otilia Otlacan worked for Facebook for one year at Facebook’s Dublin offices.  As an Advertising Operations Associate, Otlacan was intimately involved with effectively branding Facebook for the UK marketplace.  Equally important, Otlacan was responsible for positioning brands like Kellogg’s, Sony, Visa and Chevrolet on Facebook in Europe.  At a time of financial instability worldwide, Otilia Otlacan was developing and executing advertising campaigns on Facebook for some of the world’s biggest companies!  As an Advertising Operations Associate, Otlacan ran advertising campaigns for Facebook that impacted markets in twenty-five counties and fifteen different languages!

How did Otilia Otlacan become such an advertising powerhouse when she only received her Master’s degree in marketing in 2003 (at age twenty-six!)?  Otlacan is a very talented professional, who seemed destined for success when she first received her certification as a Programming Languages Analyst from the Romanian Ministry Of Education.  From there, she focused her attentions on marketing throughout Europe.  For a few years, she worked for local computer and marketing companies in Romania, Athens and Dublin.

Her big break came when Google discovered Otilia Otlacan.  In 2006, Otlacan became an Advertising Account Associate for Google in Dublin.  There, she was responsible for creating the Google AdSense market for the UK.  Primarily responsible for promoting Google AdSense across the countries in Europe that had not been exposed to – or successfully integrated – Google Ads, Otlacan made Google advertisements a powerful tool for many European businesses.  Her success with Google made her very attractive to other businesses in Europe that saw how successful she was with promoting the Google advertising platform in the UK.  Otlacan left Google to help smaller companies like muzu.tv and Jolt Online Gaming improve their revenue streams through more effective advertising.  She was so effective as Jolt’s Online Marketing Manager that Facebook wooed her when they needed an Advertising Operations Associate in Dublin!

Now, Otilia Otlacan is a marketing manager for Innova Systems & Technologies and she runs her own business.  In 2008, Otlacan and Andrea Franco formed RightFit Media, which they run together.  RightFit Media is a consulting firm that helps companies effectively advertise on the Internet.  Otlacan also runs a very popular blog on online advertising, sharing her expertise with the world!

Otilia Otlacan is smart, stylish and has experience sought after by multi-billion dollar companies like Facebook and Google; but now that she is striking out on her own, her experience can help your company, too!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com