Like Any Other Market, Video Games Have Exclusives . . . The Best Of 2011!
Geeks love swag. It’s true. The only thing that truly separates the shopaholics who cannot resist when their favorite department store bundles an obscene number of cosmetics together at a discounted price and the geek community is what the different demographics are spending their money on. Comic book geeks thrill over variant covers, cinephiles will hunt down exclusive packages like the Inception briefcase and fans of Katy Perry shelled out extra cash for a bonus package of her c.d. Teenage Dream that included a baby-t. Video game enthusiasts are no exception to the overall geek culture. In 2011, there were some exclusive packages and incentives that will make video game geeks salivate. The best include:
The Elder Scrolls V: Skyrim Collector’s Edition. Video game fans wildly anticipated Skyrim in advance of its mid-November release. To build on the hype and merchandise it, Bethesda released a Collector’s Edition of Skyrim that includes a statue of one of the primary characters from the game, a book on the artwork of Skyrim and a “Making Of Skyrim” DVD, none of which are available elsewhere. This remains fairly available, probably because it is still such a new game.
Batman Arkham City Collector’s Edition. Comic book geeks and video game geeks truly synergized for the release of Batman Arkham City this year. Warner Brothers banked on the long history of comic book readers wanting exclusives to boost the video game’s sales. The Collector’s Edition appeals to the comic book-loving geek with its inclusion of an exclusive statue. The Collector’s edition also includes a DVD of Batman: Gotham Knight, collectible art book, digital album of music inspired by the game, a map and an exclusive skin. This has been very popular with both types of fans. Past history with this sort of exclusive has illustrated they appreciate well after they sell out in the primary market. Because of the sheer number of exclusives, this is likely to be a great gift even for those Batman fans that do not play video games.
Battlefield 3 VIP Kit. EA, the producer of Battlefield 3, produced a limited edition VIP kit for celebrities. This rare item is highly sought after, as Battlefield 3 was one of the bestselling games of the year. Only fifty of the kits were made, which makes sense because the exclusive package is a metal military trunk! Inside, EA – the producer of Battlefield 3 – included the game, a controller, an Apple TV, a watch, dog tags and a hollowed out grenade. Unless you know a famous rapper or game player who got one of these, odds are this will remain the holy grail of video game exclusives!
Fans of video games will want to hunt for the best possible version of the game they love . . . or suspect they will love before they make their initial purchase.
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