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More Than A Studio Exec, Sue Kroll Promotes New Technologies!

Marketing used to be a far more limited industry before the Internet.  With the rise of viral videos, the release of a movie trailer on the Internet can become a phenomenon in and of itself.  Viral marketing campaigns on the Internet have been known to make obscure movies with little potential appeal into cultural phenomena.  No one seems to understand the role of changing technologies in promoting films than Sue Kroll.

Sue Kroll is the President of Worldwide Marketing for Warner Bros. Pictures.  She has held the role since January 2008, when the position was created for her.  Prior to 2008, Sue Kroll served as Warner Bros. President of the International Marketing Division, a post she assumed in 2000.  The change in title is hardly just a semantic one; Kroll’s successes at promoting Warner Bros. films internationally led to the breakdown in barriers between the domestic and international divisions at Warner Bros!  By combining the domestic and international divisions into a worldwide marketing team, Kroll has rebranded Warner Bros. movies throughout the world.  That new, consistent, message has resonated with moviegoers around the world as her efforts made international phenomena out of the Harry Potter film saga, The Matrix sequels and the Oceans franchise!

Kroll rose through the ranks at Warner Bros. after working for Viacom and Turner Broadcasting.  While working for Turner Broadcasting, she was responsible for bringing TNT and the Cartoon Network to Europe.  One need only consider EuroDisney to know that not every American idea takes root overseas, but with Kroll’s guidance and market savvy, she literally built the Turner Broadcasting network in Europe!

At Warner Bros, Susan Kroll has refined her position and strengthened Warner Bros. position by being responsive to new technologies.  A key part of Susan Kroll’s international strategy to promote films is to respond to the market and adapt.  For example, when the first trailer for Green Lantern did not spark the enthusiasm and viral status on the Internet that Warner Bros. hoped, Kroll altered the marketing approach.  She waited until all of the special effects for Green Lantern were completed and released the new trailers a comparatively short time before the film was theatrically released.  By promoting the special effects right before the movie came out, Kroll created a type of “impulse item” demand for the movie that made it enough of a success at the box-office for Warner Bros. to consider building the film into a franchise.

Susan Kroll is one of the most powerful women in media today and she retains her authority in the marketplace, in part, by using the fantastic technological tools now available to her!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


AirMouse and Its Cousins

Most people do not even realize that using a computer mouse too often or for too long can cause injuries to the wrist or hand. These types of injuries are called Repetitive Stress Injuries (RSIs) and can be very painful. The wrong position of the hand when using a computer mouse can cause an RSI, and the injured person might not be able to use his or her hand for quite some time.

There are many different types of mice to help prevent these injuries. They range from those that look like a normal mouse turned on its side to those that resemble joysticks. Each one has an ergonomic design to support your hand and wrist in a manner that will help prevent RSIs.

Many of these oddly shaped ergonomic mice are for use with either the right or the left hand exclusively and are not interchangeable. Before purchasing an ergonomic mouse, it is important to realize that only some of these mice can switch back and forth between right-handed and left-handed and to purchase accordingly.

One new design that attempts to save your wrist from an RSI, and to be easy to use, is the AirMouse. AirMouse is wireless, is worn on the hand, and it only has to be recharged about once a week.

AirMouse is an optical mouse but mostly uses its position relative to the ligaments in your hand to move. This mouse can work more precisely, faster, and with less effort than other mice because you wear it as if it is a glove. It should save your hand and wrist from the damaging effects of an RSI because you can hold it in a comfortable, healthy position as well as change positions frequently.

For anyone who works on a computer all day long, these ergonomically designed mice would be a great investment in order to save you from injuries down the road. But if you cannot afford an expensive new mouse, then here are a few tips from SeatingErgonomics that you can use to help keep your wrist healthier:

  • Make sure your hand and wrist are straight when using your mouse. Do not hold the mouse at an angle in any direction.
  • Keep the mouse close to your keyboard and to your body so that you are not reaching for it.
  • Hold the mouse loosely and comfortably.
  • Move the mouse with your entire arm, not just your wrist.
  • Do not hold your index finger up when not clicking.

If you have any doubts about what kind of mouse would work best for you, it is always a great idea to get help. The computer experts at RESCUECOM would be glad to help you with any computer upgrade or computer repair questions you have.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Hironobu Sakaguchi

There are many highly anticipated video games for 2012.  2012 marks the return of one of the most highly successful video game franchises of all time, Final Fantasy.  But as Final Fantasy prepares to make its next big leap forward with the release of Final Fantasy VIII – 2, it is worth looking back at how the popular franchise came to be.  For that, one needs look no further than Hironobu Sakaguchi.

Hironobu Sakaguchi is the creator of the Final Fantasy franchise and he is one of the most ambitious, creative, and successful minds in the video game industry.  Orphaned as a boy and then adopted, Sakaguchi had an unremarkable childhood in Japan.  However, while studying at Yokohama National University, he became fascinated with endeavors more creative than the electrical engineering he was studying.  At age twenty, Sakaguchi dropped out of college and joined the fledging software company Square.

It was at Square that Sakaguchi developed Rad Racer, a car racing game that Nintendo needed for commercial reasons to compete with Sega.  While Rad Racer was a commercial success, it was not the type of project that Hironobu Sakaguchi wanted to develop.  So, he developed Final FantasyFinal Fantasy was a role-playing game that Sakaguchi developed for the Nintendo platform.  He directed Final Fantasy, as well as conceived it, so his talents were embedded in every aspect of the game.  Prior to the release of Final Fantasy, Sakaguchi decided that his video game career would live or die with the product; if the game was a commercial flop, he intended to return to the university and finish his education.

The video game players of Japan and the United States had something else in mind for Sakaguchi!

Final Fantasy was a break-out success and that success compelled Nintendo to request a sequel, which was released the next year, with Sakaguchi directing that game as well.  With the success of Final Fantasy II, Hironobu Sakaguchi’s career was off to a roaring start.  He directed three more Final Fantasy video games and now, after twenty-five years, he is directing again with the newest game he conceived, The Last Story.  After Sakaguchi directed his last Final Fantasy video game, he continued to produce and develop other video games.  At least fifty different video games include Sakaguchi in their credits!

Hironobu Sakaguchi transformed video games by infusing them with a richer sense of storytelling than video games had prior to the release of Final Fantasy.  Sakaguchi was interested in developing characters in video games and telling stories.  With that view of the potential for what video games could be, it is no surprise that Hironobu Sakaguchi dabbled in directing films following the success of his many video games.  Unfortunately, his first major feature film, Final Fantasy: The Spirit Within was one of the worst box-office failures of all time.

Always resilient, though, Hironobu Sakaguchi today runs his own video game studio, Mistwalker, which provided some of the most successful games for Nintendo’s DS platform.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Internet Music Phenomenon Worth Recalling.

The Internet has many redeeming qualities when it comes to the spread of information, news and cultural phenomenon.  It also is the repository of so much data, videos and music that it has a way of bringing out the dark side of human nature.  Joseph Conrad called that instinct the “fascination with the abomination” and that phenomenon is alive and well on the Internet.  In fact, with the way music spreads virally over the Internet, music fads represent some of the greatest modern examples of “fascination with the abomination.”

The Internet is an important tool for the music industry.  But while the music industry works hard to promote talent, underground communities with an affinity for music and the esoteric have made the Internet a place where some of the strangest music ever can become a phenomenon.  Just as William Hung managed to score a recording contract by getting a cult following after a terrible American Idol audition, so too do others find a strange success in being terrible when their music is presented online.  Here are some of the most notable:

One of the earliest weird musical Internet breakouts was the Buckwheat Boyz.  Long after the band itself disbanded, the Buckwheat Boyz became an Internet phenomenon when their song “Peanut Butter Jelly Time” (which mostly consists of those four words repeated over and over again to music) appeared as accompaniment in a Flash video with a dancing banana.  The phenomenon became an allusion on Family Guy!  There have been two toys based upon Brian in his banana costume, one of which is one of the most sought-after Family Guy action figures!

Sometimes, the weird phenomenons propagate themselves, like the Hampster Dance.  The Hampster Dance started as a single website page that featured animated hamsters and other rodents dancing to music.  It became so popular that the phenomenon generated not one, but six album releases!

Arguably the most significant Internet phenomenon related to music is still developing.  Rebecca Black, a thirteen year old girl, recorded the song “Friday” which certainly garnered most of its attention by those who are fascinated with the exceptions to the rule.  Critically regarded as one of the worst-written songs of all time and performed using so much post-production equipment as to almost completely obscure Black’s actual voice, “Friday” is a musical travesty.  And yet, when Black uploaded the song and video to the Internet, it garnered a huge amount of buzz.  The video for “Friday” had over thirty million hits on YouTube and the digital download of the song has sold over one hundred thousand downloads.  Black’s music career may have started as the object of Internet mockery, but between her sales numbers for the single and a Glee-cover version of the song, Rebecca Black has good reason to be happy.

Quality does not guarantee success, but the Internet has sprouted a whole subculture that makes successful music of poor quality.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Federal Taxes Made Easy: The IRS’s Free File Program Makes Paying Taxes As Cool As It Can Be!

Tax season is officially upon us!  Sure, you could procrastinate and wait until April 15 to get your taxes in at the last minute or you could make a change this year for the better!  Maybe you are waiting a few weeks to earn enough money to pay a tax service to prepare and file your taxes for you.  Whatever your excuse for not filing your taxes the same day you get your last W-2 in the mail, you are out of excuses!  For those who make less than $58,000 in adjusted gross income, the IRS now has a surprisingly cool product that makes procrastination seem utterly passé.  The program is called Free File and it is part of the federal government’s attempt to make paying taxes easier and more hip.

Free File allows you to use your computer to pay your taxes and it boasts the fastest speed for a return for any free service, which makes sense as the program is directly through the IRS!  Free File may get you your tax refund within ten days when you select direct deposit as your refund option.  Fear not!  If you use the Free File software and determine you actually owe the federal government money, you still have until April 15 to pay your taxes!

Off your computer, you need your W-2, 1099 and other tax forms ready and organized.  It helps if you have your prior year’s tax return as well.  On your prior year’s tax return, you will be able to see what your adjusted gross income was.  If you have not gotten a significant raise or taken on more jobs, your adjusted gross income is likely to be in the ballpark for this year.  If your adjusted gross income is less than $58,000, you may use the Internal Revenue Service’s Free File.

If you qualify for the income threshold, you must establish an account for Free File directly through the IRS website.  While the usual concerns about Internet security persist, Free File is more secure than most tax filing systems as the IRS is cutting out the middleman.  Because you are transmitting your data directly to the IRS, there are fewer opportunities for data thieves to access your personal financial information.

More than just a means for filling out tax forms, Free File brings the power of reputable tax calculation software to bear.  The IRS teamed with twenty tax computing companies to offer tax calculation software free to citizens using Free File.  As a result, you no longer have to pay to use software that helps you calculate your tax debt and refund.  Free File calculates your taxes and files your taxes, ensuring accuracy, speed and efficiency.

It is a weird system of government that expects citizens to pay taxes but then makes paying taxes such a complicated process that only a paid professional would understand it.  The IRS makes the process simple again with powerful, free software through Free File.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Movies That Were “Made” By The Internet.

The Internet is an amazing tool, as well as a resource.  While filmmakers are still developing ways to distribute unique content online in a way that makes it profitable and reaches enough of an audience to make the effort worthwhile, many major studios and independent production companies already use the Internet to generate enough buzz to become a phenomenon.  Some of the best examples of studios using the Internet to virally build interest in their projects follow.

One of the first, most potent successful films based largely on Internet buzz was The Blair Witch ProjectThe Blair Witch Project was a horror film that the director shot with an amateur handheld camera style and centered on the idea that the movie was actually a found video “documentary.” For months in advance of the film’s release, an Internet campaign of disinformation claimed that the movie was authentic, that the events in it were real!  As a result, many people who saw The Blair Witch Project actually believed they were witnessing the disappearance of the kids in the movie!  The Blair Witch Project grossed almost a quarter of a billion dollars as the box office and spawned a sequel, merchandising and a small comic book franchise!

Similarly, when J.J. Abrams began producing Cloverfield, the studio kept virtually every detail about the movie under wraps.  The viral marketing campaign for Cloverfield titillated potential moviegoers without providing them with actual information.  So, for months before Cloverfield was released, the advertising campaign consisted of online games where players had to look at pictures and make guesses about what was happening in them and in what order they belonged.  The only concrete elements of the movie released in advance were a ringtone and sound clip of the monster from Cloverfield.  The opening weekend grosses for the movie were almost double the film’s budget and Cloverfield ended up taking in over $170,000,000 before its theatrical run ended!

One of the most recent movies to effectively use the Internet to generate buzz was Mega Shark Versus Giant Octopus.  If you haven’t heard of the movie, it is not a surprise.  The advertising campaign for the preposterous giant animal fight movie was limited almost exclusively to the Internet.  By releasing a trailer for the film to MTV.com and YouTube exclusively, the film’s distributor (The Asylum) effectively targeted the only demographics that actually wanted to see the movie.  The trailer pulled millions of viewers and kept interest in the film, even as the producers discovered it would be unlikely to get a theatrical release.  What could have been an utter disaster for the distributor turned into one of the most successful straight-to-DVD presales pushes when The Asylum paired the trailer with an easy sales path to online DVD sellers!

Some of the above movies might well have been relegated to abject failure had it not been for the studios’ effective use of the Internet as an advertising tool.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


StarTech PS/2 Mouse To USB Adapter And PS/2 Keyboard To USB Adapter!

The influx of new technologies for computers has not made everything better.  If you owned your PC for many years, it is entirely probable that you have an old mouse or keyboard that you like.  Perhaps it is an ergonomic keyboard that you are very comfortable with.  Maybe you have a customized computer mouse that matches both your grip and your sense of style.  Many of the older computer peripherals like mice and keyboards connected to the computer through specialized PS/2 ports.  Many PCs and laptop computers today are manufactured without that special port.  As more computers adapt the USB interface format exclusively, those who have favorite older peripherals are compelled to upgrade their accessories in addition to their systems.

Fortunately, StarTech is here to help consumers who have the computer accessories they were happy with and do not want to change!  StarTech manufactures a PS/2 mouse to USB adapter.  They also have an adapter that transforms any PS/2 keyboard into a USB-compatible device.  These are very simple devices, but both are very cool.

The StarTech PS/2 Mouse to USB Adapter is a white plastic and metal device around 1 ½” in length.  It is a solid adapter that features a female PS/2 Mouse port and a male USB connector.  To use the adapter, simply plug the male end of your favorite older computer mouse into the female end of the adapter.  The adapter and mouse will now plug into any female USB port.  Through this adapter, you will be able to use any older mouse on any plug-and-play capable computer or computer device.

In an identical fashion, StarTech’s PS/2 Keyboard to USB Adapter allows you to continue using your favorite older keyboard on your newer systems.  Color coded purple like the standardized PS/2 keyboard jack, StarTech’s PS/2 Keyboard to USB Adapter features a female PS/2 port and a male USB jack.  Simply plugging the USB jack of the adapter into any USB-compatible device allows you to then plug your favorite keyboard into the jack and continue using it.  In this way, you may use your already-purchased ergonomic keyboard or keyboard with sentimental value on your new, faster computer.

Just because technology is changing, you should not have to give up the devices you already own and love.  StarTech’s PS/2 Mouse and PS/2 Keyboard adapters allow you to use the peripherals you enjoy with the benefits of your new computer device!

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Can Dwolla Become The New PayPal?

The odds are good that if you have done any sort of financial transaction on the Internet, you have a PayPal account.  The spin-off of eBay has helped make eBay even more money than the auction site was making on its own.  By charging anyone who received money through PayPal, the financial company has generated enough revenue for itself to make PayPal a multi-billion dollar company.  PayPal has become the online financial powerhouse it has by taking money out of small businesses – like independent vendors who sell on eBay – and from the multi-billion dollar banking and credit card industries.  Now, Dwolla is entering the market to take a bite out of the credit card companies and PayPal.

It is about time.

Dwolla is using new technologies to provide its users with direct access to their bank accounts while protecting their private information.  The stated goal of Dwolla is to provide the flexibility of cash for the virtual world of the Internet.  Your Dwolla account is intended to give you a common source of payment online and in the real world without ever having to touch cash again.

What makes Dwolla different is its security and transparency.  Dwolla has unprecedented security controls that prevent identity theft by keeping your account numbers from ever getting to identity thieves.  In this way, Dwolla is very much like PayPal.  Unlike PayPal, Dwolla’s privacy controls allow users to restrict how much information is available to those they pay through the service.  With PayPal, you have access to quite a bit of information – at the very least e-mail address, name and address – of the person with whom you are doing business.  While that makes sense for virtual transactions that involve physical items shipped between two people, it makes less sense for charity donations and person-to-person transactions.

The real difference with Dwolla is in its fee structure.  Users pay $3.00 a month for their Dwolla account, which gives them access to a $500 line of credit and instant access to their own bank account.  If you use credit money and you do not pay it off by the end of the month, there are fees.  However, Dwolla encourages the small sales.  By eliminating transaction fees on all purchases less than $10, Dwolla fosters support for the small transactions that have been becoming more costly with each passing year.  The CEO of Dwolla argues that transactions like paying for a cup of coffee with your credit card are forcing vendors to charge more for their products and services.

Dwolla wants to turn that tide and help users get the most out of the money that should, by rights, be theirs.  The $.25 transaction fee on all charges above $10 is minimal when compared to PayPal’s oppressive fee scheme.  That is probably why eBay will resist incorporating Dwolla for as long as it legally can.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


The Viral Videos Worth Remembering!

Social development seldom keeps pace with the creation and spread of new technologies.  As we become smarter and more technologically adept, there have been no significant social movements that incorporate developing the human mind in a similar fashion.  Nowhere is the disparity between emerging technologies and stagnant sociological development more clear than on the Internet.  The proliferation of high-speed transfer devices in combination with immense online data storage depots in the hands of people who are often immature has led to the rise of viral Internet videos.

Never before have so many people shared so many ridiculous, pointless or disturbing images as they have within the past five years.  But for every traumatic Internet video phenomenon, there has been a gem that is worth recalling (or experiencing if you haven’t yet).  Some of the most noteworthy (and safe for work!) viral video phenomena include:

Diet Coke And Mentos Eruption.  This viral video was a remarkably simple one wherein Mentos candies were dropped into a two-liter bottle of Diet Coke.  The result was a foaming geyser caught on video that fascinated Internet video watchers in 2006.  Debate over the video’s authenticity persisted until Mythbusters illustrated the reaction.  Now, the video remains a pretty cool bit of footage.

“Debbie’s” eHarmony Video.  Rather hilariously, this seemingly-normal eHarmony dating video takes a turn for the funny when the woman describing herself breaks into tears while discussing her love of cats.  If you haven’t seen this, it is surreal and the type of uncomfortable humor that it is almost impossible to sit through with a straight face.  Even cat lovers will laugh at “Debbie” as she cries over how great she thinks cats are.

The Star Wars Kid.  It is hard not to appreciate the teenager from Quebec whose video of himself pretending to be a Jedi leaked onto the Internet.  The boy uses a golf ball retriever as if it was a lightsaber and hurls himself around as if he was in Star Wars.  This viral video became so popular that parodies of it appeared on Arrested Development and American Dad!  With millions of hits, the Star Wars kid video reassures us that it is cool to play and, when taken out of context, people look ridiculous playing.

Sam And Ren Have A Conversation.  There is a somewhat timeless quality to the video of the two seventeen-month old twins conversing with one another in their own fictional language.  The viral video had thousands of views after it appeared on YouTube and remains popular there today.

Amid thousands of ridiculous, pointless or disturbing video clips that users upload to the Internet, few become a real phenomenon that attracts real attention.  Fortunately, time weeds out the disgusting or less funny ones and leaves viewers with some enduringly interesting online videos.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


Merit Software’s Reading Skill Builder

One of the greatest aspects of the United States is that the United States allows its citizens unrestricted social mobility.  There is no caste system in the United States and potential exists for every person in the United States to develop their talents and lives as they see fit.  However, because of the vast disparities in economic conditions, some citizens are born into circumstances where they cannot easily reach their potential.  In the poorest parts of the United States, Americans remain impoverished due to their poor education, especially when they have an inability to read.  Fortunately, computers may now help combat illiteracy, which is one of the leading challenges in adult education.  Merit Software is a leader in computerized literacy programs and their Reading Skill Builder is a program designed to aid adults who want to learn how to read.

The Reading Skill Builder is a web-based program for Windows, Mac, and Linux computers, making it ideal for any educational institution or home.  Merit Software created an easy-to-monitor curriculum for adult education and continues to refine it with the Reading Skill Builder.

It might seem odd to teach people to read using a computer; after all, if the student can type or read on a computer monitor, they should be able to read a book, right?  Part of the theory behind the Reading Skill Builder is that most adults, by simple virtue of having lived in the world for a few decades, will have a basic knowledge of English characters.  Because most adults will recognize most letters and numbers, the graphic interface on the Reading Skill Builder focuses on combining the letters into words.  In addition to teaching basic reading skills, the Reading Skill Builder strengthens vocabulary through easy word exercises.

The Reading Skill Builder prioritizes reading comprehension.  Because the focus of this literacy program is teaching adults to read, it comes with a very stark interface.  Unlike literacy programs that promote reading for children, the Reading Skill Builder is not cluttered with a lot of imagery.  The stories the Reading Skill Builder presents are not computer-based picture books.  As a result, students must focus on the words and what they mean, as opposed to simply recognizing or inferring based on pictures associated with the story.

For teachers working with adult students, the Reading Skill Builder provides a number of tools for monitoring your students’ progress.  The Reading Skill Builder easily informs you of what your students’ problem areas are, which allows you to adapt your lessons to better educate them.  All of the tests and tools are part of the basic Reading Skill Builder.

Educators who want to use computers to help their students overcome basic literacy deficiencies will find the Reading Skill Builder invaluable.  The Reading Skill Builder from Merit Software educates adults with a mature interface that respects their dignity and desire to learn.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman, CEO

315-882-1100

david@rescuecom.com


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Patented - Patent Numbers: 6,898,435, 8,832,424 and 9,477,488
Additional Patents Pending