Venga Helps Restaurants Give Their Customers Personalized Experiences
Rewarding loyal customers for their continued business and even more importantly, turning regular customers into repeat customers are two essential aspects of the restaurant business. Venga is a cool product that currently offers restaurants and cafes solutions for these problems through technological means. Venga is a software suite for restaurant management that aims to engage customers, increase loyalty and give restaurants the tools to improve the experience of their patrons in different ways.
Most restaurants and retail shops use a rewards system for repeat customers, where the business hands discounts out to customers once they reach a pre-determined goal. Venga attempts a more personalized approach. Venga’s software tracks each customer’s spending and ordering habits individually. This means that when that person makes a reservation after several visits, Venga can automatically notify servers of the customer’s habits. For example, if a customer always orders red wine, the server can recommend a specific bottle based on their previous purchases. In addition, if a customer always orders the same appetizer, servers can immediately put the order once a customer arrives, making service faster and more convenient. This system personalizes the restaurant experience and hopefully encourages customers to feel more comfortable at a particular place of business. When a company has issues with their Venga software, they will need solid business IT support to address them.
Venga’s individualized tracking of customers also offers restaurants other potential benefits. Restaurants can target their marketing more efficiently and aim e-mail campaigns or promotions at customers who are most likely to be intrigued. It also creates more robust insights and data on a restaurant’s customer base through Venga’s analytics.
Venga’s software suite also provides a way for customers to give direct feedback to management. This should be much more appealing to owners than having them go on a website like Yelp where they can complain and leave an unflattering review. Customers can access Venga’s feedback system through a mobile website or by SMS message. Management can respond directly to customers and resolve concerns. This potentially prevents bad reviews based on isolated incidents from affecting a restaurant’s sales. Customers who have problems accessing Venga’s feedback system on their phones will need smartphone PC support.
With all these features, it’s clear that Venga is trying to give restaurants multiple avenues to improving their customer experience.
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