Computer Support Blog

Mobile advertising has become an important aspect of marketing in this era, where it seems everyone spends most of their time on their smartphones.  Unfortunately, most mobile advertising is more intrusive then engaging.  Some mobile ads are reminiscent of Internet banner ads, taking up valuable real estate on a phone’s screen while someone uses an app.  These ads distract and annoy people more than anything else, but even worse are the ads that take up your entire screen for thirty second intervals, interrupting the use of an app completely for a period.  What’s even worse about these mobile ads is that when people click on them, they only bring them to the store page of the software they’re advertising.  There is no context or way of knowing how much a user may like the advertised application.  Cool person in technology Tim Cheng has developed technology that he hopes will make mobile advertising more engaging for users.  Cheng’s company Voxel sells cloud-based technology that turns ads into live demos as opposed to static banners.  With Cheng’s program, users can actually demo an app and try it within an advertisement.  This interactivity should encourage users to engage with ads rather than ignore them.  Users who have trouble with streaming on their phone should get smartphone tech support service.

Cheng’s cloud technology works by having mobile developers upload their apps to his system.  Cheng’s company Voxel then takes each app and runs it in the cloud so that when an advertisement for that pops up for a user, the app will stream directly to that person’s mobile device.  Users can then try out an app through the interactive stream within the advertisement itself.  Cheng hopes that not only will this type of ad engage more users, but also that it will lead to better conversion rates since people will already know they like an app from trying it within an ad when they go to purchase it.  Any user who has trouble streaming these interactive ads on their device should look into network service for help with their connection.

Before founding Voxel, Cheng was the chief architect of the now-popular Splashtop remote desktop application for iOS and Android.  He also previously worked as a software engineer at both NVIDIA and Microsoft.  Cheng’s technical expertise bodes well for the future success of his current project as he tries to improve the state of mobile advertising with Voxel.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman
CEO
david@rescuecom.com
1-315-882-1100

Filed under: business