Vinja Makes Companies’ Videos Interactive for Their Customers
When companies or organizations post longer videos on their website or on an event page, it can sometimes be hard to keep viewers engaged for the entire time. Many visitors are only going to have interest in one or two segments from a thirty-minute or one-hour video. Whether it’s a roundtable discussion, a press conference, or another long-form video for promotional or informative purposes, the reality is that it will only annoy viewers to force them to watch the entire thing to find the few pieces in which they have interest. Cool product in technology Vinja allows companies to organize longer videos for their audience and create interactive videos that are easy to navigate. When viewing a video made using Vinja, people have the option of skipping around to clearly labeled segments quickly and easily. Viewers won’t struggle through a very long video to find a particular clip of interest. Even better, Vinja contains options for users to share segments of the video to social media immediately with one click. Any user who has trouble sharing a Vinja video to any of their social media accounts might need home tech support to help determine the issue.
Organizations that use Vinja can embed the videos on their site with a customized media player. The tool that Vinja provides companies to create interactive video experiences and embed them does not require special technical knowledge to use. Users can also use Vinja’s web tools to tag and organize any clips already on YouTube. When people view the embedded YouTube clip on a company’s site, they will have the option of going to different chapters immediately. Vinja clients can even create links within the video that users can click on to view relevant web content. Any company that has issues connecting to Vinja’s web tools may need business IT support for their office’s network connection.
Vinja also tracks how visitors interact with a company’s video. This cool product provides measurements and analytics to the businesses that use it. Companies can see what segments users watch the most often and what links they click on the most. Clients can then use this data to make future video content more engaging by focusing on what users want to see.
To learn more about Vinja, check out http://www.vinjavideo.com/.
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Filed under: startups