Twenty20 is a Crowdsourced Photography Marketplace
Stock photos are an easy and free means of finding an appropriate photo online to attach to a blog, Facebook post, or webpage, among a wide range of uses. Unfortunately, these stock photos are easy to identify as such, very obviously staged, and may only vaguely convey what you are communicating. Twenty20 is a startup that looks to change this through crowdsourcing. It offers what its creators call “the world’s largest crowdsourced image catalog.” Along with solving the stock image issue for users, it provides an opportunity for anyone to upload photos and potentially make money on them. It provides the added benefit that the photos people can find on the Twenty20 website are much more creative and interesting than the ones typically found on similar websites or through a random image search. People who are seeking photos that they can legally add to their blogs can get a subscription at Twenty20 to purchase some at a lower cost than hiring a photographer, while photographers can display their smartphone photos to big brands and marketing agencies.
Twenty20 features tech support on any browser for computers and mobile devices of any kind, offering complete accessibility to anyone with an Internet connection. There is also an app users can download on any iOS or Android device that works like a combination of Instagram, Pinterest, and Getty, another major photo-sharing and finding site. Users can like or comment of photos, and users receive notification when someone adds one of their photos to his or her collection. Conversely, people have a massive library of photos to search through to fit their particular needs. There is also a social element; you can “friend” other photographers and allow them to “friend” you in kind.
Because Twenty20 offers accessibility on any computer or mobile device, those who prefer to work on a laptop are still able to take advantage of its services should they require laptop repair. A major difference between it and similar services, developers say, is a continuously growing collection of dozens of millions of photos from hundreds of thousands of photographers in 154 countries. It serves millennials in particular, seen by businesses as the largest consumer market, and the companies that seek to reach them. This is because a crowdsourced approach is very popular with users and highly desired for brands’ social media campaigns, which tend to prefer “real” photos shot by everyday photographers. Companies see these crowdsourced photos as something that resonates better with customers, and could help brands engage with them. All said, whether for personal use, business use, or as a contributing photographer, Twenty20 has something for everyone.
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