Computer Support Blog

With increasing focus on “going green” and minimizing paper waste, there are many services helping companies adapt.  More and more companies are offering paperless receipts that customers can receive at the point of sale or through their email.  TransactionTree is one startup offering retailers the ability to deliver paperless digital receipts with a few added benefits.  It supports all point-of-sale, EFT (electronic funds transfer) devices, and ecommerce platforms for transactions completed on mobile devices or online.  More than just a digital receipt platform, it offers digital marketing, data services, customer analytics, and social media integration as well.

TransactionTree allows retailers to retain customers’ email addresses for future use and gather important data regarding their preferences.  While many people might view this as an Internet security concern, the app’s digital receipt program allows businesses to collect accurate consumer information by providing a reason for the consumer to give it.  Retailers cannot collect any personal information without a customer’s consent.  Rather, consumers choose to have their receipt e-mailed and then choose to give the retailer their information.  This also serves to strengthen the connection between a business and its most loyal customers while allowing them to mutually benefit from email marketing campaigns.

With TransactionTree’s digital marketing services, clients can view all email marketing sent to a customer including eReceipts, promotions, and newsletters.  With up-to-date email validation, completed with each individual transaction, a business’ customer database always remains current.  You can choose to offer receipt access to your customers through the online receipt repository or even directly through your website.  TransactionTree makes any information easy to reach from any browser on any computer or mobile device, so users who prefer to use their laptops when they are on the go can still receive the data they need despite a present need for laptop repair.

With the app’s social media integration features, your eReceipts serve in some capacity to help build your brand for you.  TransactionTree provides social media content on every receipt, so your customers share their shopping experiences with others and spread the word about your business.  It makes awareness and recognition much more effective while allowing you to better develop the marketing strategies that work best for your particular customer base.  You can also use your database to develop loyalty rewards to increase business.  More than merely allowing you to avoid paper waste, TransactionTree delivers numerous benefits to businesses and their customers alike.

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Filed under: startups