ThatVideoMagazine Provides Business Marketing
As a business, changing marketing strategies can be a risk when competing against established, well-known brands. An online business directory is more effective than traditional marketing methods, but it is still difficult to maintain an online presence with so much competition. ThatVideoMagazine wants to change that to make business directories more interesting and social for clients by providing them with a number of features that would give them an advantage. Directories with videos and comments exclusive to a company’s website are good for generating traffic to that particular website, but do not necessarily translate into maximum exposure for advertisers.
TVM essentially offers four ways to generate views and increase exposure. Firstly, it offers services as a business directory with video listings driven by social media. Secondly, it gives businesses their own video magazine for customers to browse online, providing a more interesting and interactive marketing platform that keeps visitors coming back. It also provides an event calendar, providing video coverage of posted events. Finally, it serves as its own unique social network for businesses where members network according to neighborhood and shared interests. Because it is accessible from any Internet-connected PC, laptop, or mobile device, users can still benefit from its services when they face a need for computer support.
According to its developers, TVM’s mission is to promote local economic and social growth with the most powerful online marketing tools: video, photography and social media. This builds on SEO (Search Engine Optimization) to generate more traffic through real-time social media feeds and commenting, downloadable coupons, and the ability to share content across any number of social networks. Aside from these things, videos provided are HD quality and photos are professional. These all leads to better engagement with a target audience, builds trust and loyalty between the user and advertiser, and ultimately results in higher traffic and customer conversion rates. Even when system recovery services become necessary, users can continue to post and view results wherever the Internet is available to them.
Incorporating high quality video, photography, and social media gives businesses the highest possible exposure while building a local community network. Along with networking by interest and locality, users can create extensive profiles and portfolios. This creates a better model for businesses to network, be found, and attract more clients through local search and networking. For all these reasons, ThatVideoMagazine is clearly capable of providing local businesses a better way to list and market themselves online.
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