Streamline Marketing with Opal
Starting a business is rarely easy, and one of the greatest challenges is designing a recognizable image that can serve to increase growth. Poor brand marketing can prevent a company from gaining the recognition it needs, while exceptional brand marketing could lead to its recognition as a household name with time. Opal serves to help companies fulfill one of the most difficult tasks a business must undergo. It works on the simple principle that planning how a business will run is complicated and can be simpler as well as more efficient. Branding is almost dependent on social media now, and the customer relationships a company is able to gain can improve significantly with exposure to the much larger crowd it can reach through social media websites.
The way Opal works to improve a company’s branding and marketing is by streamlining the sometimes long process and more effectively coordinating both short-term and long-term planning. It does this by putting all the various elements that usually end up scattered over different websites or software programs into one location. The website allows for planning, project management, team engagement, coordination and approval to be in one place where everyone can see it. It performs several important functions in making the process easier, in essence giving your team office network service for every step of a project.
Opal provides brand management teams with online tools that are easy to use, straightforward, and visually appealing. The app tackles advertising and promotion, allowing you to map out your promotions, events, and sales campaigns so they are easier to follow. For those who have two or more teams working together on different aspects of marketing, and even those who perhaps have global marketing teams, Opal allows every team member to see what anyone else is contributing at a given time and put information together easily. The app lets a campaign manager create a “story,” a detailed description of the campaign’s intended target, goals, and other relevant information. People working together can view other collaborators as well as posting “moments,” notes marking when a particular event or promotion began and when it posts to social media.
Collaboration is key to Opal’s service. The app allows a managing contributor to create a list of activities necessary to complete each task and permit assigned collaborators to approve its completion. Everyone can track all the activity as it happens, and they can work together to improve and perfect each aspect of the project to its end. Finally, teams can connect to their social publishing services to automatically post the content planned.
Marketing is one of the vital aspects that too often can serve to destroy a company or help it to thrive. For Opal, efficiency is key from having tech support featured for any Internet-ready computer, to collaboration, to the ease and speed of finding everything needed in one location online. In all these ways Opal looks to deliver for its clients, and it certainly appears able to do the job.
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Filed under: startups