Silvia Varela Sells Travel Experiences as Sherpandipity CEO
Traveling to most cities, especially ones with heavy tourism, often feels inauthentic. Hotels, museums, theme parks, and other attractions often seem catered to distract or entertain and actually experiencing the authentic aspects of a place a traveler is visiting has become very difficult.
Cool person in technology Silvia Varela wants to solve this problem with her company Sherpandipity. Sherpandipity sells personalized time with a local expert to travelers who want to avoid the typical tourist experience and truly get the best and unique aspects of a city on their trip instead. Varela’s strategy to create this experience for Sherpandipity users is to connect them with “Sherpa’s”. Sherpas are people in a given town, city, or general area that have lived in and experienced the place for quite some time. Each Sherpa personally guides Varela’s customers on their trip. Through the help of individual Sherpa’s, Varela’s clients can have unique experiences when visiting different cities or popular tourist areas.
Varela connects people with Sherpas through her online marketplace. On the Sherpandipity website, people can browse through the experiences offered by Sherpas in many different countries. Sherpas design their own personally crafted experiences for customers and posts detailed descriptions of them on Varela’s site for potential customers to sift through whenever they want. Some experiences on the site include special trips focused on wine tasting, adventure trips involving parasailing and rock climbing, and unique shopping trips. Varela organizes the trips on her site by location, activity and even language. Users who experience trouble on her site would do best by getting help from an online tech support service.
Varela comes from a tech background herself. She worked as a software engineer for several years in Europe. Some of the companies she worked for during that period included Alcatel-Lucent and Telefonica. Clearly, Varela is not the sort of person who would have to call computer support for help when it comes to technology. Varela also has earned master’s degrees in both telecommunications and humanitarian aid. In 2012, she founded Sherpandipity online in order to try to build a company on her own. As time passes, we will find out if this cool person in tech has what it takes to make a big splash in tech and travel industries as a CEO.
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Filed under: startups