Computer Support Blog

There are many websites and mobile apps that reward users for shopping, but Affinity.IS is much more. The premise of the app is that shopping has always been a game, but now it is one users can win. Its developers advertise it as a so-called “Influencing System,” claiming that it provides new technology in order to help businesses attract more customers by having celebrities reward those same customers for shopping with them. It does not stop there, though; it connects its users with sports teams, local retailers, and even social causes and charities who can all, in turn, aid each other.
The main aspect of the program is the business relationship established between celebrities, companies and Affinity.IS’s user base. The concept is simple: the app’s downloadable software keeps track of purchases users make from one of Affinity’s celebrity fan pages. After a user has joined or “liked” an Affinity-linked fan page, they can receive points for shopping from any online retailer. Then, from social media, they can share content, recruit friends, or complete “quests” which usually involve following or liking a celebrity on various social media pages. For doing so, the user can receive a number of prizes, some guaranteed for completing the tasks while sweepstakes are available to enter for more exclusive prizes. This helps celebrities build a larger fan base, increase their online presence, and gather data to help develop new brand sponsorship opportunities while increasing the revenues of current brand sponsors. Affinity features mobile tech support for iOS and Android, letting users get notifications straight to their smartphones about album releases, TV appearances, tour dates, and more while actively engaging with their favorite stars.

The benefit to retailers is an obvious one. By linking with celebrities or sports teams, companies get widely increased exposure of current deals through their apps. Their fans, rewarded for using Affinity, are then encouraged to go to the business advertised. Affinity keeps its user base alerted of nearby deals through its mobile app at all times. Another benefit given is information on who shops with a partnered merchant at what time of the day, data retailers can use to cater to customers more specifically. Affinity provides companies with some of the most interactive business computer services available to the benefit of the vendor and its customers.
Affinity has also allowed partnered retailers to enable fundraising for charities and non-profits. The app rewards supporters for learning a charity’s particular cause, its funding goal, and other information and sharing it on social media. Supporters can donate without spending extra money, since they only need to shop from participating retailers who give a portion to the partnered charity.
With so many shopping rewards programs to choose from, including mobile apps, it is important to offer users more than the usual. Affinity does just that by networking its users with celebrities, businesses, and even charities so everyone wins in the end.
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Filed under: startups