RESCUECOM Talks to Lee Silverstone about Gymtrack’s Approach to Fitness Tracking
Fitness devices and mobile apps have exploded onto the consumer technology scene over the last several years. Many different companies are providing different spins on the concept of tracking fitness metrics. However, almost all of these companies place the burden on the individual to manage his or her data. People usually have to log their fitness data manually, taking out their mobile device and inputting information about their last activity in between exercises. Even fitness apps that make use of a smartphone’s accelerometers to track motion force users to have their mobile device with them at all times while exercising, which isn’t always ideal. However, RESCUECOM recently spoke to cool person in technology Lee Silverstone, the Co-CEO of Gymtrack, a technology company that takes a different approach to tracking fitness data. Gymtrack wants to make fitness tracking part of the infrastructure of the gym itself. With Silverstone’s system, the gym tracks each individual’s fitness data so people don’t have to worry about logging information or carrying their phone when exercising.
Silverstone explained to RESCUECOM that he originally came up with the idea for Gymtrack during his own personal quest to improve his fitness. “I was out of shape,” he explained, “but I wanted to change that. I started going to the gym and I tried three or four fitness apps on my phone, but I found them annoying.” Silverstone told RESCUECOM that having to pull out his phone constantly during his workout bothered him and inspired him to create a better experience that still let people track personal fitness data.
RESCUECOM learned from Silverstone that Gymtrack works using several different components. First, the company installs their trackers into all of a gym’s equipment. The Co-CEO said that their tracking devices are compatible with all forms of fitness equipment. Some of the devices that Gymtrack installs include special “smart pins” that replace the standard weight-holding pins found in weightlifting machines. These smart pins track how much weight a person lifts as well as the amount of sets and reps in their workout. On free weights, Gymtrack uses special ID tags that track motion. These devices, among others, are what keeps track of user’s fitness metrics when they exercise.
While these motion-sensing devices can track a user’s movements, they cannot distinguish between people using the equipment. For that, Silverstone explained that gym members would wear a special bracelet that broadcasts a person’s ID to Gymtrack’s smart equipment. “Users check out the bracelets at the front desk as they would with towels or locker keys,” Silverstone explained.
Gym members can check their personal statistics online whenever they want using Gymtrack’s web portal. Gymtrack uploads workout information after each visit to the gym so that users can see their progress online whenever they want. If someone’s computer is broken, he or she will need PC repair service before going online to check his or her statistics.
While users do not need a smartphone or a special app to take advantage of Gymtrack, Silverstone told RESCUECOM that there is an app available with enhanced features for those who choose to use it. If someone wants to have feedback on their workout in real-time, they can pair the Gymtrack app to their bracelet. The app will even give people auditory feedback about how they are doing during their current workout.
Silverstone also told RESCUECOM about some of the ways that gyms could utilize their customers’ fitness data. Gyms can personalize their advertising based on a member’s statistics. If a user’s workout routines indicate that they would be more likely to join a spinning class than a yoga class, then gyms can use that data to advertise only relevant services to its members. According to Silverstone, Gymtrack is working with many different types of gyms, including community centers, personal training facilities and university fitness centers. Gyms and other fitness centers may find any transition to using the Gymtrack system easier if they have strong business IT support to iron out any issues in the early stages of using the product.
Silverstone and his company want to give people the advantage of detailed fitness tracking without the hassle of personally managing special apps or devices. With Gymtrack, he has found a way to provide this that also potentially benefits fitness centers and gyms. To find out more about Gymtrack, just go to http://www.gymtrack.co.
About RESCUECOM:
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