RESCUECOM Speaks to Dr. Andrew Brandeis to Learn about Social Medicine
Recently, RESCUECOM posted an article about SharePractice, a mobile app that acts a social reference for doctors when considering treatments for their patients. Since then, we have had the chance to speak with the company’s CEO and cofounder Dr. Andrew Brandeis to learn more about the app. This cool person in technology revealed more details about his company and his product to us during the interview.
Dr. Brandeis did not go into medicine looking to become a tech entrepreneur. Brandeis informed RESCUECOM that he was working as a physician in the San Francisco area after leaving medical school. Since he was a young doctor at the time, Brandeis’s lack of diagnosis and treatment experience forced him to constantly ask for advice and help from his peers and mentors in order to determine the best treatments for his patients. However, he found there was rarely ever one answer to his medical dilemmas. “I would ask ten doctors for advice and hear ten different answers,” he explained. Trying to keep track of all this information was not easy either. Brandeis decided from this experience that he wanted to create a solution that would help doctors reference advice from other professionals more quickly and conveniently. This thought process was the beginning of what would become SharePractice.
Brandeis told RESCUECOM that he originally envisioned SharePractice to be to doctors what Stack Overflow is to programmers. However, he and his partners eventually decided on a Yelp-styled interface for the iPhone app to make it more accessible and recognizable to all medical professionals. Brandeis wanted the app to be familiar enough so doctors wouldn’t need to find smartphone tech support for help just to use the product. He also decided to focus on mobile with SharePractice so that doctors could easily reference information while speaking to patients. “Doctors walk around a hospital and don’t always have a laptop on hand,” Brandeis told RESCUECOM, “but they do always have a phone on them.”
Brandeis also spent time telling RESCUECOM how SharePractice is making it easier to judge whether newer or less-known treatments are viable options. Brandeis referred to “integrative treatments”, which he explained are often combinations of pharmaceutical medicine and herbal medicines. Since there hasn’t been as many scientific studies on integrative treatments, SharePractice has been able to help doctors determine which integrative treatments are actually helpful to patients and which are not. The SharePractice CEO also told RESCUECOM that since his app also allows doctors to provide citations with their treatment recommendations, valuable research on some integrative treatments can spread through the medical community more quickly thanks to the app.
Brandeis told RESCUECOM about one specific example of an effective alternative treatment that gained popularity because of his app. There was an ER doctor with a patient who was complaining about migraines. The top three traditional forms of migraine treatment were all ineffective on this patient, but the doctor found out through SharePractice that introducing certain levels of magnesium through an IV was an effective but lesser-known way of treating the issue. The doctor not only used this treatment on his patient with success, but he also spread the information around the hospital since using magnesium was much less expensive than using more traditional migraine treatments. Now, many doctors in the hospital try using the magnesium treatment first since it saves money and is successful so often.
RESCUECOM learned that Brandeis and his team are developing a web version of SharePractice to work alongside the iPhone app already available. When this web version comes out, any doctors who experience trouble connecting to it online will want to find a computer repair company to see if there equipment is broken.
To learn more about SharePractice and Dr. Andrew Brandeis, go to http://www.sharepractice.com.
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