Reebee Updates a Traditional Marketing Tool
The use of flyers is an old, but still widely used, method by businesses to draw customers in by offering incentives to customers. While many retailers still use this traditional method, there is a way to make it better, and that is exactly what an app called Reebee hopes to do. What can be irritating to many people is receiving bundles of papers in their mailboxes a few times every month. While this does draw in some extra customers, many people simply throw them, though there are those who will look through them even if they do not appear to include products or services of interest to them initially. There are those who avidly search through flyers for discounts. Whatever category someone may fall into, Reebee looks to modernize one of the retail market’s oldest and most reliable marketing tactics.
The Reebee app is accessible to anyone since it runs through its website as well as featuring mobile tech support for iOS, Android, and Blackberry 10 devices. Rather than digging through a huge pile of flyers, the app organizes everything for you by essentially collecting flyers from various retailers and displaying them from the app itself. Not only does it save you a lot of work, but it saves you time as well since you can simply open the app and browse through flyers whenever you want. It also saves you time and trouble by allowing you to choose only those flyers that interest you or, more specifically, broader categories of items listed in flyers that interest you. You do not need to remember which store had what items on sale or flip through a stack of papers to find out, because that information is always on your device to view when you need it. The app also offers a list customers can use to let companies know they use the app in lieu of paper flyers, and they can receive a sticker to inform the postal service.
There is no doubt that Reebee innovates an old marketing tool, but it is not out of reach for the less tech-savvy. Firstly, if a user is not comfortable using a mobile device to browse, there is still the option of browsing on a PC provided there is not a current need for computer support. Uniquely bridging the gap between the traditional and the modern, however, Reebee makes the mobile experience very much like flipping through a paper flyer. You use touch controls, swiping, and pinch-to-zoom like with anything else on a tablet or smartphone, but the look of the coupons on the page is very much the same as on paper. The app also collaborates with some paying retailers who receive detailed customer analytics and priority ad placement in return. In addition, it links product pages from a retailer’s online site when it is helpful to do so. It is clear that for many retailers and their customers, Reebee is a great alternative to the traditional paper flyer.
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