Computer Support Blog

Retailers will do just about anything they can to be able to most effectively engage customers, and these customers are constantly seeking a better shopping experience.  Point Inside is a startup that seeks to help shoppers with their retail experience while utilizing that experience to aid retailers as well.  As its creators describe it, it is an app helps mobile shoppers search, plan, and complete their in-store shopping trips with digital in-store product location solutions.  In doing so, it helps businesses better engage shoppers and encourages them to continue shopping in the future as recurring customers.

The first thing Point Inside helps shoppers do is plan and, because of its mobile tech support features, it allows them to do this at any point in the process and change what they need to even while in the store.  Features included in the app include digital shopping lists, local store search based on a store itself or a particular product that is more specific than a generalized web search, and store maps.  With Point Inside, users can have a complete layout and a guide for where to go to find anything for which they are searching. Not only this, but Point Inside offers customers is the ability to discover more and even a little inspiration.

Thanks to the mobile app, Point Inside works without any concern for computer repair to make shopping easy. Along with interactive store maps and store searching, it also offers beacon messaging. Beacon messaging is a way to send signals to smartphones in a particular area through Bluetooth. A customer in one department can receive a message from a beacon installed in it offering information or a promotion that relates specifically to merchandise displayed there while another beacon transmits a different message in another department. This is an excellent way to inspire shoppers to easily explore new products with recommendations and nearby deals.

Point Inside is extremely helpful for retailers as well as their customers.  The app offers an interactive user-friendly dashboard with analysis of shopper behavior as well as department and overall store performance.  Beyond that, it offers the ability to improve a store’s performance with order fulfillment and quick, fast supply chain management.  It can help a retailer determine and choose the best delivery and shipping methods as well as aiding stocking.  Whether you are a shopper who is hoping to avoid frustration, wasted time, and the annoyance of walking all over a store to find what you need or a retailer looking to improve customers’ experiences while streamlining operations, Point Inside is an app for everyone.

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Filed under: startups