Plisten Lets Users and Brands Communicate
With the Internet, social media, and the mobile market, brands rely more than ever on consumer input. Conversely, that input is much easier to provide in a way that brands can see it than ever before. Plisten is a startup that looks to help strengthen the connection between customers and merchants. Its creator calls it the easiest way for consumers to communicate with the brands that they really love. The idea is to give customers more of a voice in what small and major companies alike offer and to genuinely lend a voice to the decisions they make. It can be difficult to organize all the information we receive from the companies we like when they are scatted across email lists, various social networks, blogs, daily deal sites, mobile sites, and more. Plisten gives users a space online where they can organize all that information in a way that is more fun and engaging.
A major aspect of Plisten’s service is in making it easy for consumers to rate and review brands, products and services on the go. It features basic and mobile tech support so users can access it wherever and whenever they wish, allowing them to organize their favorite brands in one central place on a PC or mobile device. Plisten lets people communicate openly with each other about their favorite or least favorite brands in a way that these companies can see and to which they can respond. In turn, they are able to market directly to their most active customers.
Plisten lets consumers more openly communicate problems they may have with a brand, and its open forum and widespread community could point out where an issue is more widespread than a company may initially realize. Even if it is isolated, the app’s strict focus on brands will allow brand managers to have a better way of finding those problems and fixing them. Because Plisten is so openly accessible, neither a user’s nor a company’s need for computer support will prevent them from communicating with each other as necessary.
Plisten offers a fun aspect to its service with pinboards, leading some to refer to it as “Pinterest for brands” because users can create “brand boards” of all the brands, products, and services that they love. In this way, it is similar to Pinterest, but with more of a focus on mobile service and only with established corporate logos. It also provides a rating function to complete the social element. Overall, Plisten offers a way for consumers to communicate in a more meaningful and effective way while providing the companies they love with feedback they can build upon in real time. It is certainly a service that could benefit everyone from both sides of the industry.
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Filed under: startups