Muzeek Founder Danny Fiorentini Matches Bands with the Right Promoters and Venues
Finding bookings as an independent musical artist has always been on one of the biggest struggles of the profession. Even if artists use the Internet to promote themselves, building a solid, loyal fanbase pretty much requires playing constant live shows. Live performances are also one of the best sources of income a band or artist can count on, assuming they get bookings frequently. Without finding a manager or agent and paying them a significant amount of money, most artists struggle to find venues and promoters who will hire them to perform. However, cool person in technology Danny Fiorentini is working to change that reality. Fiorentini has created a platform named Muzeek that artists can use to connect with many promoters and venues without the need for an agent or manager. This cool person’s startup looks to make it far easier for independent artists to find opportunities to perform live.
Artists who sign up for Muzeek create a profile detailing their background and their music style. However, Fiorentini is not simply looking to make an online directory of performers. Muzeek goes several steps further and uses a special matchmaking system for venues and artists. Using known characteristics of venues, performers, and promoters, Muzeek actually makes suggestions to event managers that use the site. Fiorentini’s company matches up the most appropriate acts for each venue so that promoters don’t have to search desperately for quality acts and bands gain exposure to promoters who might be interested in hiring them. Fiorentini seeks to take the middlemen out of the equation and instead use technology to help bands receive bookings. Bands or artists that have difficulty signing up for Muzeek can always get help from a remote computer support company.
Fiorentini’s startup is also very beneficial to venue owners and event managers. If Fiorentini’s product ever grows large enough that it always has solid acts available for booking, then venues won’t have to deal with a revolving door of booking agents anymore. A convenient single source for quality live performances could do many small clubs and theatres a lot of good. Venue owners who experience issues utilizing Fiorentini’s service should seek online tech support to determine the problem.
Fiorentini worked in the music industry himself before forming Muzeek. He founded Outbox Records in 2007, which is still an operational independent label today. This cool person’s experience working with independent artists likely gives him insight into the difficulties they face. Whatever insight this cool person gained from his previous role will be essential in making Muzeek a long-term success.
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Filed under: startups