MeTail Gives You a Virtual Fitting Room
Many of us have experienced certain frustrations that come with shopping for clothing online. Without being able to try something on physically before you buy it, it can often be difficult to get any clothes that fit properly. This is one of the main reasons for someone to go clothes shopping in a brick-and-mortar store rather than online, as people are willing to give up the convenience of online shopping in order to avoid the hit-and-miss results of their purchases. A way to see how clothes would specifically fit you right on a website, rather than the way they fit a paid model, would give more convenience to shoppers and allow increased business for retailers. MeTail does just that, letting users preview how clothing would look on them before buying online.
MeTail takes some basic information about your body and forms a virtual model to fit your specifications. From there, the virtual fitting room makes a core model that you can customize with details like exact sizes or hair type and skin color. Once the model is complete, it works on any site that supports MeTail. Utilizing the virtual model, users can preview articles of clothing and get an accurate view of the way something would look as they are shopping online. According to MeTail, the service can deliver 94-96% accurate representations of any given article of clothing on a user’s virtual model.
The MeTail team believes their product adds an invaluable asset to a company’s business computer services. By utilizing the virtual fitting room, MeTail hopes to increase the sales made on a website by helping users to accurately “try on” the articles of clothing that interest them. Beyond just increasing sales, MeTail expects their service to reduce the number of returns made. Giving accurate size estimates and fitting before the consumer receives a product increases the rate of satisfaction by getting the correct item on the first try.
Currently MeTail is placing a significant amount of focus on becoming more accessible for a wider demographic. While primarily used in browsers, the service features mobile tech support for iOS devices and is working on availability for Android platforms. The service targets a primarily female user base and does not currently offer an option for male virtual models. However, the company has stated that one of its main goals in the next several years is to expand the product’s reach to male users as well, aiming to provide a convenient solution to anyone looking for clothes online.
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Filed under: startups