Matthew Rowe Created the iVIP Suite of Mobile Apps for Those in Search of Luxury
Most travel or concierge style apps target the lower and middle market of consumers, as that’s where you find most mobile users. However, cool person in tech Matthew Rowe founded iVIP to cater to a very specific, premium piece of the travel market—the very rich. Rowe created his suite of iVIP apps as part of a service that gives targeted advice, information, privileges and special offers to individuals of high net worth who prefer luxury accommodations and services. Rowe believes there that the upper tier of the market is looking for a mobile app that caters specifically to their taste and lifestyle. The iVIP apps come with a service where luxury companies offer members exclusive upgrades, products, and services to members of the app. Rowe’s iVIP apps connect users to these services based on their specific location, as the app’s offers vary from city to city. If you were interested in checking out the iVIP app but have trouble with your mobile device, a mobile tech support service would be the best option for you.
Rowe’s app doesn’t only connect its users to luxury services. Rowe has made sure that the app itself provides luxury features that cater specifically to its target audience. Each iVIP app includes a special concierge service users can access to help with advice and suggestions about their current location. The concierge has specific knowledge of luxury services so Rowe’s targeted audience doesn’t have to worry about sifting through lower cost or quality services that they are not interested in using.
There are four app and service tiers for Rowe’s product. iVIP Red is the free, starter app that works essentially as a sample app for interested consumers. iVIP Blue is a mid-level app that includes premium offers and automatic upgrades from services that partner with Rowe’s company. There are city specific apps such iVIP New York and iVIP Chicago, which cater to services in a specific location. Rowe offers this app for customers who want iVIP offers but do not travel often. Finally, there is iVIP Black, which Rowe calls “the millionaire’s app”. This app connects to the premium service that offers every feature of iVIP membership and even requires members to provide proof that have a net worth of higher one million dollars. Each app is available on iPhone, Android, and Windows Mobile. Make sure you have the proper tech support service in case you have issues with your specific platform.
Rowe founded iVIP after working for five years as a commercial director at Inochi Ventures, deciding to build his own business rather than help fund others.
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Filed under: iPhone apps, startups