Make the Most of Social Media with Inside Social
Attracting likes and followers online is important for businesses active on social media, but it can be difficult to determine how exactly these things affect a company’s overall revenue. This is where a startup called Inside Social is most helpful, helping brands attribute value to specific social media actions. It is a way to help businesses measure and increase the influence social media has on its profit to help them get more fans and followers. Essentially, Inside Social utilizes its own patented software to help companies measure how social media engagement translates to actual business results.
Traditional methods of tracking social media’s effectiveness have not been particularly effective. Inside Social works by identifying who the influencers are on social media and providing insights on how companies can best take advantage of and apply digital marketing. It tracks how sharing on social media leads to engagement, clicks, transactions, or other conversions much more effectively than previously possible. Because personal communication is ultimately the most powerful marketing channel in existence, Inside Social aims to get the most out of social media, now perhaps the most powerful marketing tool in existence. It features tech support for any operating system or browser on any computer or mobile device.
Of course, this is not to say that social media is always perfectly effective in drawing customers. In fact, the majority of people responding to a recent Gallup poll said social media marketing had no influence on their purchasing behavior whatsoever. This means that even the most advanced social marketing teams still struggle with knowing if their efforts are successful. The real difference Inside Social makes is in allowing their customers’ social media teams to do the best possible social marketing by connecting all of the social media activity to a company’s business objectives. There is no installation of any software required, so users need take no more precaution regarding Internet security than they typically should for anything else they do online.
Inside Social’s main usefulness is in helping clients identify three major things: the most influential people to their brand, the content that is the most effective when shared, and the social channels that are most efficient. This information helps them know which content will work via social marketing, which channels will deliver the highest return on investment, and which customers they should be targeting to get the most they can out of their social marketing. Inside Social can help a retailer know which product to share to which social site and who should know about the promotion first based on data sourced from the retailer’s natural customer sharing behavior.
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