Know Customers with the Appreciation Engine
It is vital that companies and brands interact with consumers as effectively as possible, but it can be difficult for several reasons. For one thing, consumer data is “siloed;” that is, organizations do not regularly use it in their daily operations, and this data is unavailable for sharing. Generalized data can predict trends, but companies cannot take action or use it to connect with individual consumers. Truly useful data is deeper, real-time consumer information, and what has previously occurred may not be useful. The Appreciation Engine exists to deal with all these concerns as, in its developers’ words, a social analytics tool for brands who want to better understand consumers and “talk” to them. It eases the pressure to respond to customers in personalized ways and helps brands to stop giving their customer data away to social networks and one-time promotional campaigns. The platform’s creators promise that it can help organizations stop guessing and start knowing what their customers really want.
The Appreciation Engine integrates with customers’ social media logins to track their consumer activity across every major social network. It does this in order to provide businesses with detailed consumer insights so they can pinpoint key audience groups, analyze fan activity and identify “VIP” customers in real-time. Clients can then engage with customers in a more meaningful way to get their brand shared with users. It features tech support for any device connected to the Internet so clients and customers can login at any time, wherever they are. The Appreciation Engine provides a real-time feed of customer data so you can see what they want immediately.
Consumers opt-in to the Appreciation Engine with a social login, allowing a brand or business to gain access to their behavior and filter for relevant information related to their own products. The brand can then collect accurate, timely information about current attitudes, trends, and demographics around their product and those of their competitors. Companies can add a branded social sign-on using a widget to allow fans to log into their website from their social media pages. Each fan receives an email thanking them for joining the community and asking them to add more of their social networks, which then gives the brand permission to track their activity.
The Appreciation Engine tracks demographics like age range, gender, and location, and its service includes the ability to monitor trends so you can gear new marketing efforts based on what is happening now. All users or clients need to maintain access to it is computer support they can depend on. Since customers’ tastes change, you can stay informed and continue to target what is currently relevant. You can also see which competitors your customers are interacting with as well as how your customers react to your new brands or promotions. You can personalize content and use recommendations to increase sales, and loyalty rewards help as well. It is easy to see how the Appreciation Engine can create a deeper company-customer relationship.
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