Jason Gracilieri Has Turned Art into a Subscription Service with TurningArt
Making products into services has been a common theme among technology startups over the last few years. Companies like Spotify have taken music, which people once sold like a product in album and single form, and allowed people to pay a monthly subscription for unlimited access to it. Netflix, Crackle, Hulu and other video streaming companies have made film and television a subscription service for millions of people as well. Even computer repair companies now offer subscription-based plans as opposed to one-time service. Now, a cool person in technology wants to transform another product into a service for consumers. TurningArt founder Jason Gracilieri wants to make professional art subscription-based for admirers.
Gracilieri’s vision allows customers to pay a monthly fee and have pieces of framed art delivered directly to their homes for display. TurningArt users receive one painting or drawing at a time, but they can also switch that painting for another any time they want. Gracilieri’s clients just ship back the art currently on their wall and receive the next painting they’ve requested soon thereafter. Anyone who has trouble browsing the TurningArt site for different works to order can get help from a tech support provider while using the site.
Though one might expect it to be, Gracilieri’s own background is not in art. This cool person has worked in the technology industry his entire career and is also a prolific entrepreneur. Besides TurningArt, Gracilieri has also founded Sconex, a social site for High School students, and Broadway Commerce, a web company that makes money management products. Gracilieri’s shift to focusing on art came more from personal desires than professional experience. However, given his previous successes in building new tech companies, Gracilieri appears plenty equipped to help grow the TurningArt service into something greater.
Gracilieri’s service could be beneficial to many types of art consumers and has the ability to help grow the market for fine art as well. Many young admirers of fine art do not have the money to spend on many works since they are just beginning their careers. By allowing customers to have professional art in their homes for a small monthly fee, Gracilieri makes it possible for many more people to afford the privilege. TurningArt also provides people with the chance to try out different artists and see how different pieces look in their homes, allowing people to develop their artistic palette without spending thousands on different works. Gracilieri’s service will likely appeal to many consumers. TurningArt’s success then depends mostly on this cool person’s ability to market his concept.
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Filed under: startups