Computer Support Blog

There are many corporatized reading experiences available on mobile devices.  Amazon’s Kindle platform, Barnes and Noble’s Nook platform, and even Apple’s iBooks all offer eBook solutions that connect the shopping and reading experiences for users.  However, none of these platforms has successfully combined the mobile reading experience with the advantages of social networking.  Cool person in technology Henrik Berggren has set out to create such a platform with his company Readmill.  Readmill produces an app that works as both a mobile eBook reader for either iPhones or Android devices and lets book readers interact and discuss what they read in the manner of a social network.  Berggren lets readers review and comment on books they read on his app.  Readmill users can then share those reviews publicly with the rest of the Readmill community.  Users can also comment on others’ reviews to promote discussion around specific books.  This social aspect sets the Readmill app apart from other eBook experiences, which focus almost entirely on the purchasing and personal reading aspects of the experience.  While Berggren is entering a somewhat crowded area with Readmill, he does so while filling a gaping hole in the market—a socially connected eReader app.  Any user who has trouble downloading the app to their phone should have mobile PC support services try to resolve the problem.

Berggren didn’t want the social experience to be the only thing that separates his eReader app from others.  Readmill also wanted to optimize the actual reading interface itself.  On the company’s website, Berggren proclaims that Readmill places a special emphasis on using the cleanest and easiest to read fonts.  Readmill also removes distracting UI elements from its reading function, focusing only on the page itself.  Berggren’s app supports both PDF files and the unprotected ePub format so users can import any eBooks they already own.  If people have trouble importing books, they can get smartphone IT support to help them.

Berggren has had a long career in several areas of the tech industry.  He has honed his coding and technical skill as a programmer for Resco and at Bonnier R&D as a product manager.  He has also worked on his management chops as a business relations developer for SoundCloud.  He even has previous entrepreneurial experience.  Berggren founded interactive design firm Physical Interaction Lab in 2007 and ran the company for two years.  With so much experience in all aspects of the tech industry, Berggren likely has the tools to handle everything that running Readmill throws at him.

About RESCUECOM:

RESCUECOM provides computer repair and computer support, 24/7: Meeting every tech support need including data recovery, virus removal, networking, wireless services, and computer support for all brands of hardware and software. For computer support or information on products, services, or computer repair, visit https://www.rescuecom.com or call 1-800-RESCUE-PC.

For More Information, Contact:

David Milman
CEO
david@rescuecom.com
1-315-882-1100

Filed under: iPhone apps, startups