Gustin is Crowdfunding for Menswear
Crowdfunding is an increasingly popular way to gain funds as well as support for many individuals and companies. People use it as a method to achieve all sorts of goals and to gain enough money to open any kind of company. Typically, would-be producers utilize crowdsourcing to fund the creation of a company, a project, or a line of products, but a startup called Gustin looks to employ it as a means of backing the creation of individual products. In the same way that crowdfunding brings together creators and potential consumers on a more personal level and gets individuals involved, Gustin does so for particular items. Its niche is menswear, and its creators intend it to change the way men buy clothes by creating a fully crowdfunded model for determining which jeans it makes. Gustin’s focus is exclusively on high quality clothing, and its model cuts out a lot of the cost to make it more affordable.
The startup itself owes its existence to crowdfunding, and it was one of the first fashion clothing companies ever begun by this means. It could completely change the clothing industry by shifting its quality clothing from the typical retail model to a fully online, direct-to-consumer and crowdfunded model. It is entirely web-based, so users with system recovery concerns could access the website from any other computer or mobile tech device. Gustin cuts its own costs as well as those of the consumer because, rather than having a massive amount of stock in the hopes that it will sell, it offers only what people already desire to buy. It makes it possible to know what people want to purchase before creating it. Gustin offers a new type of fabric or style of a particular article of clothing and tests whether or not people will want it by giving that individual item its own crowdfunding campaign.
If a campaign for a particular item is not successful, there is nothing lost. When an item does meet the required number of purchases, the startup will then order the number desired for production and ship that to customers. You have already paid for the item, but not until the achievement of the fundraising goal. Because you would be using your credit card online, you should take the necessary measures with Internet security just as you would making any online purchase. Gustin does not carry inventory and ceases orders after an item meets its goal, and it ships internationally. For such a simple but innovative concept, it is easy to see how Gustin could revolutionize men’s fashion.
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